If you're in marketing but announced to the world that you have left X, you would not see this latest randing disaster as it unfold. There's something meta (not the company) about reception happening in real-time to the "Copy Nothing" Jaguar video copied from YouTube below. It wasn't greeted warmly on that channel either.
In fact, I predict that the comments will be closed there because this is the gist of the top ones on YouTube:
On X there are now thousands of comments in response to this video, , and not a single one of them seems to say, "You've piqued my interest." Instead they say things like this:
@pixel_preet: "Umm where are the cars in this ad? Is this for fashion?"
The poor intern in charge of the X account for Jaguar then responds:
"Think of this as a declaration of intent."
And is slammed by @dave_watches retort: "To go bankrupt? Got it"
Another exchange: @SwitcherB: "What the actual hell is this?"
Jaguar intern reaches for what has long ago become a cliche to answer: "The future."
This comment ( and others like it) got 3K likes: @LodgieFromLanza "Oh... That is bad, very bad. You will lose your core clientel [sic] and fail to attract any person who wants to purchase a quality product. If you were seeking woke under 30's who are serially unemployed then you've hit the mark."
That's the thing: staying within your own bubble and deliberately closing off your ears to the voices of other points of view means you'll be convinced that your idea is brilliant with no reality check until after you've unveiled it to the world and fallen flat on your face.
Remember the Apple Crush crash? This is the same kind of mistake.
P.S. added on November 20th: Don't think that this is only a problem for fuddy-duddy conservatives. John Aziz considers himself Th liberal, and this is what he posted:
.
.
P.P.S. Did the "Where are the cars?" comments remind anyone here of the famous "Where's the beef?" Wendy's commercials? That was a memorable and effective ad campaign. This Jaguar one is only memorable the way the introduction of New Coke is memorable -- as a bad idea for most people. (Yes, I know some people still buy and enjoy the New Coke formula, though they're far from the majority.)
@kdcharun
2 hours ago