SumAll’s “vision” is based on “making data beautiful, affordable and accessible.” Its target is small and medium sized companies that have not had the same access to the analytics tools that larger companies have used to “leverage their data to make better decisions and more money” Like Toms and Warby Parker, SumAll declares itself devoted to “do good by doing right.” To that end, it grants a share of itself to SumAll.org. 10% of its ownership to a non-profit called.
The company itself is not intended to be nonprofit, planning on charging for premium services in future, though for now at least, tool is available for free.
Read more: SumAll pins an ROI on social media metrics - FierceBigData http://www.fiercebigdata.com/story/sumall-pins-roi-social-media-metrics/2012-09-06#ixzz25iYqd6Rh
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