“Location,” that key word emphasized how important physical location was by repeating it twice
in identifying the three most important factors in real estate. However, that
may be outmoded in today’s trend for shoppers to seek out what they want
online. To reach that market, it’s necessary to locate them via the web. That’s
what Union Street Media (USM) is all
about.
USM is a marketing firm that applies the model of
capitalizing on social media to convert sales with
targeted ads and communications through these platforms to the real estate
industry. It has a staff of campaign managers whose job is to
expand the reach of their clients’ sites through digital marketing strategies,
including demographic analysis and reporting and tailored ads and communication
to their target market.
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