n June 22, the New York Times reported that, with the exception of the gaming industry, VR has proven a disappointment. It cites weak sales for VR headsets and the fact that all the “dabbling” in VR ventures has not amounted to serious strides.
But that may change with a boost from YouTube. The Google-owned video site is promoting the development of VR videos with new resources and tools that help developers and may make VR videos more attractive for marketing.
Which VR elements in a video get the most attention? That's something that creators are able to track with Heatmaps, a feature that YouTube rolled “for 360-degree and VR videos with over 1,000 views” on June 16.
You can see an example of a heatmap applied to a music video here:
Read more in YouTube Heats Up VR Market
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