A simple tool to counter ad fraud

Do you know where your ads are? The less than satisfactory answer to that question has prompted some companies to pull back from the digital ad space.  Pixel tracking may solve that problem.
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Where Your Digital Ads Are At

Just Slightly Off Target

As I was going through my emails to see which to read and which to zap, I noticed this one from Target because the subject line "Women subject line should read: This sweater deal unravels tonight."
Here's the snip of the email as proof.

It looks like the former cake decorator may have finally learned not to misspell "birthday" and moved on to a job in charge of sending out Target's emails.

NFC taps IoT's potential for marketing

Once upon a time, retail stores tried to get our attention with special displays, signs and stickers, but now they can tap into the power of IoT to communicate a lot more than just “New!” or “Special!” The smartphones we carry can convey marketing messages built into the displays or even the product themselves with just a tap.

Thin Film Electronics ASA is a global leader in NFC (near field communication). It creates printed tags, labels, and systems that incorporate memory, sensors, and wireless communication to enable one-to-one digital marketing through just a tap of a smartphone.

Together with GlaxoSmithKline, it deploys Thinfilm's SpeedTap™ tags in interactive “smart” shelves featuring Flonase®  in stores in six Canadian provinces. Customers who tap their NFC-enabled smartphones to the shelves can get information about the product at the moment of decision.

Matt Bright, Senior Director of Product and Technical Marketing, Thinfilm, spoke with us about why the “smart” shelves are just the tip of the iceberg in IoT marketing. We're not only talking about delivering marketing messages, but being able to customize and adapt to them and pick up the trail of the customer journey even beyond the buying decision.

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Tying the Physical and Digital in NFC

Holograms Enable 3D Marketing

With every brand vying for people's attention, messages on a screen no longer stand out. That's why some brands are turning to augmented reality, and the possibilities opened up by holograms of famous personalities. Augmented Reality hologram company, VNTANA, has been used by brands like Microsoft, Mercedes-Benz and Pepsi to engage and collect data on potential customers.

We spoke with Ashley Crowder, VNTANA's CEO and Co-Founder about how brands make themselves stand out – literally – with holograms. It's effective for “any public face where brands trying to engage with consumers in the moment,” she said VNTANA partnered with multiple brands this year at Comic-Con 2017 to bring fans one-of-a-kind hologram experiences.

The holograms are so effective at drawing people in because they are “wowed” by the 3D images of familiar figures, Crowder explained. The interactivity it invites make it “seems like a game” or a “futuristic photo booth.” Those who use it don't perceive it as an advertisement or a way of collecting their data via facial recognition that picks up on age, gender, and emotions.

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3D Marketing with Holograms

Automation Will Define Industry 4.0

pic from https://upload.wikimedia.org/wikipedia/commons/2/22/Factory_Automation_Robotics_Palettizing_Bread.jpg

As the Industrial Internet revolutionizes manufacturing, the essential difference between the automation of the past and Industry 4.0 automation is scale.

The linking of the physical and digital in the Internet of Things has enabled manufacturing’s next evolution: the Industrial Internet, or Industry 4.0. Shawn Fitzgerald, vice president of marketing at Thomas, recently shared some insights on the effects of increasing automation and sensor integration.

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The Future is Automated