Holograms Enable 3D Marketing

With every brand vying for people's attention, messages on a screen no longer stand out. That's why some brands are turning to augmented reality, and the possibilities opened up by holograms of famous personalities. Augmented Reality hologram company, VNTANA, has been used by brands like Microsoft, Mercedes-Benz and Pepsi to engage and collect data on potential customers.

We spoke with Ashley Crowder, VNTANA's CEO and Co-Founder about how brands make themselves stand out – literally – with holograms. It's effective for “any public face where brands trying to engage with consumers in the moment,” she said VNTANA partnered with multiple brands this year at Comic-Con 2017 to bring fans one-of-a-kind hologram experiences.

The holograms are so effective at drawing people in because they are “wowed” by the 3D images of familiar figures, Crowder explained. The interactivity it invites make it “seems like a game” or a “futuristic photo booth.” Those who use it don't perceive it as an advertisement or a way of collecting their data via facial recognition that picks up on age, gender, and emotions.

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3D Marketing with Holograms

Mood Marketing Drives Toyota's Latest Campaign

The calendar still says 2017, but for car brands, it's already 2018. To market  this year's Camry, Toyota is veering away from making its car look like the sensible, though boring choice. Its “Sensations” campaign is meant to tap into what its audience is feeling.

Among the commercials designed for the campaign are some that explicitly encourage making the purchase of the care for “the wrong reasons.”  Those present the Camry as an attractive choice that makes driving a sensuous experience – as if the car were a sexy sports car.

As you can see from the video above, “Striking” presents a young woman in the role of the Bond girl, who zooms by in a car that flutters her hair as if she were in a convertible with the top down. It meant to be exciting, and once y're excited you can find a corresponding video identified by emoji.

Read more in Toyota Turns to Twitter for Mood Marketing

Car analytics and AI

(Image: chombosan/Shutterstock)

Today's cars are all about mobility -- not just the kind that transports people and things, but also data mobility. Today's cars are more connected, and they are generating a lot more data that car manufacturers are working to collect, process, and apply to AI developments.

When the average person thinks about the connected car -- whether it is fully automated or packed with sensors that alert the driver to possible dangers -- what comes to mind is the experience for the person in that driver's seat. In fact, the information the driver sees represents only a tiny fraction of all the data collected through the sensor system. The amount of data collected is indeed vast, and car makers are now working on ways to ingest and process it effectively.

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Car Makers Drive Hard Towards AI Advances

Clouds and the Connected Car

Here we are, nearly at the end of 2015, and we still don't have flying cars. But what we do have are connected cars, and that technological advance has the potential to yield all new insights and solutions. Thanks to the combination of connected cars, analytic engines and the cloud, real-time data and real-time solutions are now possible.
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Connected Cars, Data & the Cloud

A Wakeup Call for the Industry

It's the stuff of nightmares. You're driving a car but can't control it. You try to brake, but it refuses to stop. That's the scenario that Andy Greenberg vividly described in his article, "Hackers Remotely Kill a Jeep on the Highway—With Me in It."

The article went viral and finally got the public's attention about what the pair of researchers behind it—Dr. Charlie Miller from Twitter security and Chris Valasek, director of the Vehicle Security Research—have been trying to get across for years....

The suit against Chrysler and Harman points out that Miller and Valasek had alerted the companies to the vulnerability ahead of time, so they knowingly passed on a potentially dangerous product to customers. The danger is not "unique" (as Harman put it) to Chrysler or even to infotainment systems.

Another publicized car hack hit the news last month. University of California computer security professor Stefan Savage's research team demonstrated a successful hack of a Corvette through SMS messages. You can see it at work in this brief video.

- Read more in: http://www.baselinemag.com/blogs/a-wakeup-call-for-the-connected-car-industry.html#sthash.7lKlh8Qi.dpuf

What would Spock do?

from https://lurentis.com/blog/driverless-cars-pandoras-box-now-wheels/

Is there an ethical algoirthm for driverless cars

Say you’re driving at 30 miles an hour when a child suddenly chases a ball right into the path of your car. You would brake if you can stop in time. If you can’t brake you’d swerve to avoid hitting the child. But what if swerving forces you either to hit another car with passengers in it or a truck that would cause harm to those in your car? Does self-preservation override all other consideration? Would we be driven by the emotional pull of saving a child over all else? Or would we be paralyzed into doing nothing because we can’t bring ourselves to take part in any action that causes harm?

These are the types of questions that bring ethics specialists and engineers together in addressing the challenge of directing driverless cars. 

Does Spock offer a solution to the problem? He may, if people would accept Vulcan logic. Learn more in  

Driverless Cars Present Ethical Challenges

Device to diminish driving while drowsy or distracted

Like the directive to buy low and sell high to make money in the stock market, the principle of keeping your eyes on the road to be safe when driving sounds simple but remains elusive. With countless distractions and our own tendency to drive while sleep deprived, many of us fail to give driving the full attention it deserves.

Fortunately, analytics technology offers a solution to alert drivers when their attention wanders. Read more in 

Realtime Data Targets Drowsy & Distracted Driving

From the army to the big city, 3D printing can be a real game changer

3D printing has great practical potential for the supply chain, as shown by the US army. Jerry Castanos saw its military application on his tour of duty in Afghanistan. That inspired him to open his own 3D printing business in New York City, 3D Heights, which offers 3D printers, related accessories, and lessons in using them. His goal is to be "the first" successful 3D printing retail store in the city. I spoke to about the confluence of his army experience with supply chain management and the uses for 3D printing.

Car with 3D printed metal body photographed by Ariella Brown at the Javits Center

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Army to Big City: 3D Printing Reshapes the Supply Chain

Oh the places you'll go and the stories your can can tell about htem

The main problem with the current state of in-car, location-based services is that they aren't required to notify consumers. It's possible that some motorists are completely unaware of who uses their location data, and how. Also, for four out of the six automakers, customers do not have the option to request that their historical data be erased. (The "right to be forgotten" is included in the EU’s data protection laws and recommended by the GAO.) Read more in 

In-Car Tracking: We Know Where You've Been

Getting to "just right"

It's not just Goldilocks who tests out what's too hot or too cold or too hard or too soft in the pursuit of what's "just right." RUTH is a robotic arm that does the same for car interiors, checking what is there against the data of what humans prefer. Read more about it here.