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Monday, December 4, 2017

Timing is Key to Effective Social Marketing

As everyone now acknowledges, social media is an essential marketing channel. With the ability to reach billions, and to identify what's important to them, social combines the benefits of targeting and scale.
Connecting the dots that makes the targeting effective is the business of data science and media technology platform 4C. I spoke with 4C's CMO, Aaron Goldman, about his company's latest State of Social report. 
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Focus on Key Moments for Social Advertising Success

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