The Shop Window Opens a Portal of Possibilities
Many of us are window shoppers but online purchasers. That may be one of the factors in the widely reported decline of retail stores. To flip the situation around, it may be time to transform the shop window from static tableaux into AI-powered interactive displays that extract value from data.
This is the proposition offered by Outernets, a New York-based platform which enables window displays to transforms storefronts into responsive, personalized ad experiences. I spoke with CEO and founder Omer Golan about what store windows have been, and what they could be in the future.
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