Every holiday occasions sales, though some have greater effects than others, and Labor Day is anticipated to be one of those bigger days. According to Adobe’s Digital Dollar Report, this year’s Labor Day is expected to reach the $2 billion mark in sales.
What marketers can do to capitalize on these occasions is not just to offer the usual promotional pricing but to engage customers by reaching out to them in a data-driven and emotionally intelligent way.
The data that Optimove pulled up on holiday sales indicates Labor Day, like Memorial Day, enjoys a marked lift in sales. While the Fourth of July does occasion an increase of nine percent over an average order, which is ahead of Labor Day’s three percent and Memorial Day’s one percent, it falls behind other key measurements.
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