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This year’s Cyber Monday was the biggest ever. Impressive as they are, the numbers for sales only tell one part of the story. The other is which brands invested in ads in kicking off the holiday shopping season and how customers responded and reached out to them.
Crunching through the numbers, Adobe Analytics reported that this year’s Cyber Monday Sales broke US sales records, thitting $7.9 billion, an amount that represent 19.3 percent YOY growth and which exceeded the predicted spend of $7.79 billionthat would have translated into 17.6 percent YOY growth for the day.
Those represent just online sales, but some of the same people also spent money in stores over the Thanksgiving weekend. According to the National Retail Foundation(NRF) over 89 million gave business to both online and physical retail outlets, which represents an increase of close to 40 percent over last year.
Investing in the technology that enables multichannel shopping had a real payoff, according to the NRF. “The multichannel shopper outspent the single-channel shopper by up to $93 on average.”
So what role did marketing play in the billions of dollars of spending? Working with DialogTech, 4C Insights put out a report that presented the data on ads, social lift, and phone calls. What they found was that the top 10 advertisers were made up not just of retailers but also financial services, automotive and other industries. The impact of their TV ads appears in the increase in social media engagement that immediately followed their ads...
Read more in
Why Cyber Monday 2018 Was Biggest Ever
Related posts: http://writewaypro.blogspot.com/2018/11/time-to-say-tis-season.html
http://writewaypro.blogspot.com/2018/08/capitalizing-on-holiday-marketing.html
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