AI can enable marketers to deliver on those expectations because it can anticipate not just what customers would
want to hear about but when and how they’d want to receive that communication. “With AI, such personalization
can now be achieved with previously unimaginable precision and at vast scale,” insists H. James Wilson and Paul
R. Daugherty.
The company that does that for music is Pandora. Delivering personalized music selections involves “billions of
data points that are tracked across dozens of systems, including media servers, device clients, and ad servers.”
To keep all that running smoothly, it needs to detect and address anomalies as they occur. It’s a tall order that is
answered with an ML system with the capability to do just that in near real-time, something Pandora will also draw
on in assuring its ads are performing as expected.
Read more in my eBook: 2019: the year AutoML takes off
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