Banking on Data

from https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRH-kmEjZvyctZ4TTM3CN_1H5Ex0Bdn0ME02k820JZ8Wryp_Y6o

Very few people seem to express warm, fuzzy feelings about banks. In fact, they are more  20 point drop in public trust in 2018. 

likely to have cold, prickly feelings about them. Financial services institutions suffered a

So what can banks do to try to attract and retain loyalty? Aside from asking banking customers directly, how would banks find out what people really think of what they’re doing? They could tap into social data. That’s what Crimson Hexagon did with in a report that compares two bank brands: BNP Paribas and Santander. 

The report is based on an exploration of five years’ worth of online conversations related to these two large bank brands.  Data was culled from “Twitter, Facebook, Reddit, blogs and forums – a wide range of locations where consumers gather to discuss various topics.” 

Read more in 

Data You Can Bank On