How to for LinkedIn profile

I'd warn people to not take this as an absolute, especially the word list. The one thing I learned from taking a month as a Premium Member was a glimpse into the type of words job listings include that the HR systems rely on for filtering. Some of them include words like "leadership," so if you don't have it on your profile, that's one less match for such positions. One more note on the photos: they forget to warn people not just to leave Fido out but to leave out other people. That extends to the parts of other people that appear in the background in an obviously cropped photo. Just no.


See leisurejobs.com/staticpages/18285/the-ultimate-linkedin-cheat-sheet/

Peak summer is also peak back to school marketing time

photo from https://upload.wikimedia.org/wikipedia/commons/thumb/5/5d/Early_back-to-school_display_at_Walmart%2C_Kingston%2C_NY.jpg/637px-Early_back-to-school_display_at_Walmart%2C_Kingston%2C_NY.jpg

Just after the firecrackers fade out on the Fourth of July, marketers shift their tune from the pleasures of summer to anticipating back to school. While the messaging may appear out of sync with the beach season, it’s actually right on target for the majority of shoppers. 

Deloitte’s 2019 back-to-school survey anticipates very strong sales at the end of this summer. They anticipate back to school spending to hit $27.8 billion, or $519 per student, up slightly from $510 in 2018. The lion’s share of the total -- $15 billion -- is allocated to clothing and accessories. School supplies are second at $6.1 billion. The remaining amount is split fairly closely between the categories of computers and electronic gadgets. 

Over half of those purchases occur in-store, the shopping venue of choice for 56 percent of those surveyed. Online shopping is still quite a way behind at percent though that is up from what it has been in the past. 

Whether they’re shopping in person or on their devices, though, most are not waiting for the approach of Labor Day. In fact, Deloitte forecasts that 62 percent of the purchases are made by early August, which means that marketers aiming for that $17.3 billion need to get started early. 

That is consistent with what Jose Sánchez, Head of Creative Studio, Smartly.io says in his tips for marketers who want to capitalize on this extremely lucrative market in an interview with DMN. He observed that half of shoppers have already completed their back to school purchases by August. 

Read more in Back to School Forecast