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Showing posts with label career. Show all posts
Showing posts with label career. Show all posts

Monday, June 12, 2023

A matter of degree

hand in graduation gown clasp rolled up diploma and graduation cap
Photo credit: https://www.pexels.com/photo/close-up-shot-of-a-person-holding-a-diploma-and-a-graduation-hat-12752021/*

 
by Ariella Brown

I  got this question from someone on LinkedIn: "If I might ask a question, how do you feel your PhD has helped you in your content writing?"


I'm not a degree snob. In truth, you don't need a PhD to produce content. Some people manage quite well with no degree at all.

The reason I completed the degree back in my early youth is that I thought I'd make a career in academia. Several years of adjuncting disabused me of that notion.

Here's the gist of the answer: 

It helps in ways most people don't appreciate because they think about content marketing as just applying SEO tricks (plug in the keywords, use the right tags, follow a template, and put in a clickbait headline).

You get boring, predictable, and disappointing content when that's all you've got. Even if the information is accurate -- and it frequently is not -- it is not going to be a pleasure to read.

Aiming for high quality content takes more than formulas. And that's where the skills related to earning a PhD are relevant:

🗃1. The ability to do research to find out what you need to know about the industry, product, and the customers who use it to present a clear and accurate account rather than fudging things.
🔍2. Obsession with tracing quotes to the original source
This is very important in an industry in which people tend to copy each other and lose the context and the year of the stat, presenting old information as if it's current.
🗺3. Vision combined with practical planning
Completing a PhD doesn't just take a big idea but organization, persistence and an understanding of how to break down a huge project that last years into smaller steps. You have to do the same when planning a content marketing strategy and content calendar.
📚4. The best models for content in your head
I have a lot of literature in my head that I can draw on to make interesting connections and offer memorable phrases that resonate.

*Yes, I used a stock photo to represent a graduation. I didn't attend any of my own since the 8th grade. 

You can download and read my dissertatio here: CUNY Academic Works



Learn more about what I've done as a content marketing specialist, particularly for B2B tech, here: Experience and Testimonials To book a free phone consultation, use this Calendly link 




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Thursday, February 13, 2020

The Introvert Cheat Sheet

Bridge near Bear Mountain, photo by Ariella Brown
I saw the title in my email and knew I really shouldn't click it, but my curiosity got the best of me. In spite of my expectations, I clicked the Contently-promoting article, The Introvert’s Guide to Creative Collaboration and found very little that really fits the needs of introverts.

Small talk, for real?
I really got a sense that the author, Bradley Little, is not an introvert. While he claims he his approach doesn't require any form of "rewiring" pushing introverts into small talk is the equivalent of forcing a lefty to write with her right hand. She may look like she's doing the "normal" thing, but she'll be very awkward and clumsy at it, which will make her less confident in the situation.
In other words, the following is extremely bad advice for introverts:

When you’re nervous going into a call, break the ice. Small talk helps you find connections but it will also get you out of your head. Comment on the weather. Yeah, it’s dumb. We all know it’s dumb. But it’s something anyone can talk about. Ask them how their morning is going. Ask them about their weekend. Do they have kids? Where do they live?
It really doesn’t matter what it is. The important thing is to see the people you’re talking to as just that—people.



This is wrong on so many counts!

Asking about kids may even be an illegal question in some contexts, so stay off family unless the other person explicitly bring it up.
Introverts don't necessarily have a fear of people. That's shyness, rather than introversion. Sometimes the two are coupled in the same person, but they are not synonymous.
 
It's true that many introverts hate talking on the phone. They have a serious aversion to the instrument, so for them, an in-person meeting may actually be preferable. If you're not a phone person, ask about meeting for coffee, or the like. That will actually win you major points because extroverts value in-person contact.
 
The key to getting the conversation flowing is not stilted small talk hitting on a topic that the person is passionate about. They will be able to go on and on, and you just have to ask the relevant questions, interjecting appropriate comments here and there. The result will be a much more stimulating conversation that creates a deeper connection than you can ever achieve from "So what do you think about this weather we've been having, huh?"
 
Now you may be thinking, "But how do I get to find the person's passion?" It's not all that difficult if the purpose of the call is related to business. You already know what the person does for a living, and you can ask about their work-related motivation, how they see their company's position, etc. Introverts are actually amazing conversational partners because they don't seek to dominate the conversation themselves and give the other person the opportunity to talk about himself. Who doesn't love that?
 
Absolute perfection is unattainable
To give credit where credit is due, it does bring up the important issue of impostor syndrome. However, that is something that applies to all people, and not just introvert. There's no substantiation that introverts are more afflicted than the general population, though the tendency toward introspection does also likely result in more self-doubt. A good article on overcoming that is Cat Neligan's Five Tips to Overcome Impostor Syndrome.
 
My own tip is overcoming an inclination to perfectionism because that holds you back from accomplishing. Sure, you want your published work to be as perfect as possible, but if you obsess over every dot and tittle in it, you will never meet a deadline or be able to move on to the next project at a pace that really allows you to make a living at this.
 
Will people gloat if a writer includes a typo? Sure. Should you let that destroy your self-image, though? No. 

Even the highest paid baseball players are not expected to bat a thousand. It simply is not humanly possible. And it is not humanly possible to NEVER make a mistake. Holding yourself to that standard is absurd, so forgive yourself, fix what you can, and move on.
 
Ask for What You Want

Of course, you don't merely want to move on but to move up, and this is the most important thing to advance your career: you have to ask for what you want. That means asking people to consider you for a job, recommend you for a job, or even getting a raise on the job you have.
 
I admit this is very difficult for introverts. The prevailing fantasy in a hard-working introvert's mind is that all the effort put in will be noticed and appreciated, and the people who do that will simply give us what we wish for without our having to express it. This is a nice fairy tale that rarely comes true.
 
I put in the qualifier above because really it does sometimes come true to some extent. I have had people contact me out of the blue because they recall my interviewing them for an article in another publication and so came back to me when they and are in the position of hiring writers. But even in those cases, it sometimes takes months for these things to get off the ground, and it may prove to be a very short-term need.
 
There's no escaping the need to keep not just looking for new opportunities but asking for them.
And as for the raises, I have yet to have someone just say, "You know you've been doing good work for us for several years now, and you deserve a raise." It doesn't happen. But I have had some honest editor admit, that, yes, they were paying some of their writers more, and I did deserve that higher rate. But I had to ask.
 
Does that mean it always works? Not at all. I've had my requests for raises turned down with the excuse that the budget was fixed, and that was that. So I may have been disappointed, but I was not in fact any worse off than I had been before asking.
 
As for recommendations, here's the thing: you definitely want some decent recommendations on your LinkedIn profile. But most managers won't just offer to do it, not because you don't deserve it but because it entails some work on their part. So again, you have to ask and sometimes even follow up with a gentle reminder. You may never get one from some people, but if you don't ask, you'll have none at all.
 
The Introvert Cheat Sheet

Play to your conversational strengths to make connections, including the medium of communication.
Don't let perfectionism hold you back. Good things don't always come to those who wait and have to be actively pursued.
 
(I posted this article to LinkedIn under the title Real Tips for Introverts) 
 
For more on introversion, read:
http://uncommoncontent.blogspot.com/2012/05/perspectives-on-introversion-this-is.html
http://uncommoncontent.blogspot.com/2012/04/working-alone.html
http://uncommoncontent.blogspot.com/2012/04/great-introvert.html
http://uncommoncontent.blogspot.com/2013/06/jane-austens-heroines-from-extroverted.html
http://uncommoncontent.blogspot.com/2013/08/happiness-is.html
http://uncommoncontent.blogspot.com/2014/12/views-on-boundaries.html
http://uncommoncontent.blogspot.com/2013/11/public-or-it-didnt-happen.html



Thursday, July 25, 2019

How to for LinkedIn profile

I'd warn people to not take this as an absolute, especially the word list. The one thing I learned from taking a month as a Premium Member was a glimpse into the type of words job listings include that the HR systems rely on for filtering. Some of them include words like "leadership," so if you don't have it on your profile, that's one less match for such positions. One more note on the photos: they forget to warn people not just to leave Fido out but to leave out other people. That extends to the parts of other people that appear in the background in an obviously cropped photo. Just no.


See leisurejobs.com/staticpages/18285/the-ultimate-linkedin-cheat-sheet/

Thursday, May 23, 2019

What do they want? Women in tech tell us

Takeaway: Women have long been a minority in tech, but what do those in the field most want from their employers and careers in general? We discussed this with women currently in tech, and here’s what they had to say.
To find out what women in tech want, we asked them. A query to HARO drew a large number of responses. Everyone wants equal opportunity, though some experience it more others. Some women share positive reports for the level of female representation at their places of work, while others still feel the sting of being overlooked by those who direct technical questions only to the men in the room. However, their thoughtful responses include not just what women want but what practical steps will get us there.

’ll Have What He’s Having

There’s no mystery, really. “Women in tech want exactly what men in tech want,“ asserts Amy Romero, global CMO at CreativeDrive. That means, “More opportunities for advancement, the ability to work on challenging projects that fuel their creative drive, unlock hidden potential and sources of growth, and role models in leadership positions.“
That sentiment is echoed by a number of women, including Ashley Fry: “Women in tech ultimately want a culture and environment to be cultivated that equals the playing field compared to their male counterparts.”

Friday, May 17, 2019

Tip for Women in Tech

Takeaway: Women are vastly outnumbered by men in technological fields, which is why networking, mentoring and advice from other women in the field can be invaluable tools.
The gender gap that persists in tech career paths remains an obstacle to overcome for women who want to break into the field. But it can be done, and women who have made it have some valuable insight to share with those aspire to follow in their path or blaze their own. It all comes down to overcoming self-doubt and moving fearlessly forward. A number recommend connecting with others for support, but sometimes the motivation has to come from within.

Fortune Favors the Bold

Sophie Knowles, Founder & CEO of PDF Pro goes this far: “Do not be afraid to start your own business. A lot of people are scared by the prospect of going out on their own, but there is so much opportunity.” Her recommendation is to follow your passion because “you will have a much greater sense of purpose and see that you are capable of so much more than you ever thought you were.” That doesn’t mean just following your heart, though. She adds on the necessity of persistence, as well as doing the requisite research and asking for help when needed.
Likewise, Nancy Wang, Founder and CEO of Advancing Women in Product (AWIP) tells women, “If you see an opportunity you think is a fit, take the risk. Changing careers or taking on a new job can be scary, but never be afraid to take that job that you’re really excited about.” 

Monday, March 4, 2019

Tips for Aspiring Data Scientists

Kaggle graph
Data scientist ranks as the best job for 2019 in America on Glassdoor. With a median base salary of $108,000 and a job satisfaction rank of 4.3 out of 5, plus a fair number of openings predicted, that is not surprising. The question is: What does one have to do to get on track to qualify for this job?

To find out, we looked for the advice given to those who seek to get on this career track. Much comes down to the hard skills in coding and math. But that strong computation alone doesn’t cut it. Successful data scientists also need to be able to speak to business people on their own terms, which calls for the capabilities associated with soft skills and leadership.

Tuesday, April 10, 2018

To certify or not to the certify: the building blocks of a blockchain career

It’s clear that tech pros in a variety of industries are examining the implications of blockchain. After all, the technology can be leveraged not only for cryptocurrency (i.e., Bitcoin), but everything from “smart” contracts to secure, distributed ledgers. Can developers prove that they have the skills to work with this technology?
Read more in Can You Obtain Certifications for a Blockchain Career?