"Timeless Toys. Endless Possibilities" is the title of the first-ever marketing campaign for Melissa & Doug. Of course, the brand believes that its toys are the key: “When playing with a Melissa & Doug toy, imagination runs wild — a toy broom isn't just a broom, it's a rocket ship heading to the moon.”
It’s a nice idea, and there is something, indeed, timeless about low-tech toys. However, in truth, even a real broom or even a stick that fell off a tree or an empty box left from another purchase could also serve as a rocket ship for the kid with imagination.
In fact, if imaginative play is your goal, less is more. It’s when you can’t buy everything you want to play with that you are forced to improvise and get more creative.
Read more in Toys Powered by Imagination
Related post: http://writewaypro.blogspot.com/2020/10/now-you-can-revisit-your-childhood-on.html
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