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Showing posts with label letter. Show all posts
Showing posts with label letter. Show all posts

Monday, July 12, 2021

Amazon uses snail mail for direct mail

I got mail from Amazon. I don’t mean a package for something I ordered or the usual email marketing marketing message but an honest-to-goodness paper letter that was folded into an envelope and sent to me via the post office. 










So here’s my response:


Dear Amazon Prime Video,


I have received your letter and do appreciate your taking the time to reach out to me, though I do wonder at your inability to match the personalized envelopes with a letter that would address the recipient by name. 


 The real reason I don’t use Prime Video is because there is nothing on there that I would want to see.Let me correct that. There are a few movies that have caught my eye, but they all require another paid subscription on top of Amazon Prime. In other words, they would not be included free with my membership.


As with any business, don’t assume people aren’t using your service simply because they don’t know about. Consider the possibility that your service doesn’t meet their needs or interests.


Thank you,

Ariella Brown




To read my analysis of what Amazon got right, see Dear Amazon Prime Video Team

Wednesday, May 7, 2014

The quantified swoon, or how readers fall for Mr. Darcy

Personally, I've never had a crush on Mr. Darcy -- in book or film form. But I see I'm very much in the minority here. You just can't argue with data. 

I wrote about the kind of data Oyster Books and similar services pick up on their readers a little while back in Reading & Being Read by E-Books
Now Oyster is sharing its data to track readers' fascination with Mr. Darcy. Here's the infographic that was shared by Huffington Post: