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Tuesday, December 28, 2021

"Wheel of Fortune" Loss is a Big Brand Win for Audi

Not everyone gets to snatch victory from the jaws of defeat. But Audi did in giving a car to the "Wheel of Fortune" contestant who lost that prize due to a technicality. 


Here’s the clip of the fateful decision that launched thousands of tweets and the hashtag #GiveHerTheQ3:


The public booed that decision as unfair and used the hashtag #GiveHerTheQ3 on social media.. Of course this came to the attention of the manufacturer of the car in question, and then the company won over many hearts and minds by using the same hashtag and saying it would make it happen. 

That Audi tweet  generated 3,543 Retweets, 735 Quote Tweets, and  33.1K Likes. It also generated a string of positive reactions from both existing Audi customers and those who said they would now consider it for their next car purchase. Read more in Audi Turns a Loss into a Win.



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