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| Yet another brand that uses this slogan is featured on Amazon |
I put the same query to Bing, ChatGPT, and Google Bard. This was the prompt: "Let's Build the Future Together": How many businesses use this slogan?
Want to guess which one gave the best answer?
❌ For Bing, I made sure to be in the chat mode and got even more disappointing results than I got from its search mode. This is the New Bing's response to my query:
"I’m sorry but I couldn’t find any information on how many businesses use the slogan “Let’s Build the Future Together”. However, I can tell you that a company slogan is a word or phrase used to represent a business as a whole or its products and services. Slogans typically follow a company or brand’s name in marketing materials such as business cards and advertisements."
❌#OpenAI's ChatGPT response came faster, but it wasn't any better than Bing's. This is what it said:
"I'm sorry, but as an AI language model, I do not have access to information on the exact number of businesses that use the slogan "Let's Build the Future Together." However, this slogan is a common one that has been used by many different businesses and organizations over the years. It is a popular marketing phrase that is often used to convey a sense of partnership and collaboration with customers or other stakeholders, as well as a focus on innovation and growth."
✔ Google's Bard was the clear winner out of the three. It admitted it didn't have full information and it went off on the tangent of why businesses use that slogan, but it did at least name some that use it:
The United Nations
The World Bank
The Bill & Melinda Gates Foundation
The Coca-Cola Company
The Ford Motor Company
It added that it was used by Barack Obama's 2008 presidential campaign.
While I don't claim to be an "AI Prompt Engineer," I do know that you sometimes need to try the prompt again to get more thorough responses, so I regenerated the response on Google Bard. It offered a slightly different contextual background and repeated the UN and Coca-Cola but it also had 3 additional names of brands to add to the list: Amvets, LEGO, and Siemens.
It also plugs Google, noting that "a quick Google search reveals that there are hundreds, if not thousands, of businesses that use this slogan."
A third run on Bard yields 2 names already mentioned plus 3 new ones:
The American Society of Mechanical Engineers
The National Association of Home Builders
The World Economic Forum
So you get the picture. It can take multiple rounds to build up a list that is not going to be comprehensive but at least gives you some idea off the range of organizations that apply the same slogan.
I'd recommend that all brands do searches on the slogans they're considering. While it may make sense for toys and those in the building trade to adopt it despite its wide adoption by other organizations, a new startup will likely not get much traction from something this abstract.
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