By Ariella Brown
Content marketing is the heart of an organic growth strategy. When you do it right, you keep things RRREAL, as you increase:
Reach, as more people in your target market become aware of your brandRetention, thanks to nurturing the relationship with relevant content
Revenue from gaining new customers and increasing the LTV of existing ones
Engagement, as people read, like, respond to, and share your content
Authority in the eyes of readers and Google's algorithms as your content gains more clicks and rises in the ranks
Leads when people in your target market who respond to your content connects with you
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