You know, Jane Austen could have opened "Pride and Prejudice" with the standard line, "Once upon a time there was a family with five girls and no sons to inherit the estate that they depended on for their support." She didn't.
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Instead of sticking with the safe formulation, she crafted one of the most memorable openers for a novel that also gives the readers a taste of her wit and sense of irony. That opening line is Austen's brand in a nutshell.
This is what businesses should be striving for in their opening lines on their sites and their reports. Generative AI will not deliver that because it will work off pre-existing models. Simply tweaking that output will still not result in something truly fresh, though it may be just good enough to not incur the generative AI penalty Google has promised to deliver for those who aspire to achieve high SEO results.
Achieving SEO goals is not the same as making a memorable impression on your target audience when they click through to your site or blog.
What impresses Google is not necessarily going to move your target market to establish a relationship with your brand. The content that does can only be produced by a combination of analytics and human creativity.
You can't just be content with optimizing for search engines by following SEO guidelines when you need RO -- responsiveness optimization -- that requires blazing your own brand path.
That's what Write Way branding and marketing is all about. Learn more about my business offerings here.
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