Friday, February 2, 2018

2018: the year RCS overtakes SMS for marketing

As carriers shift to the new Rich Communications Services (RCS) standard, new functionalities and ways to engage consumers will emerge, opening up a whole world of marketing opportunities.

Even last year, RCS began to emerge as a significant advance for mobile marketing. At that point, there were about 137 million RCS users, according to David O'Byrne, RCS lead at the GSMA. He was quoted in an MSN reportreferring to that baseline, saying he anticipates users to reach 350 million this year, topping a billion next year.

On the basis of those predictions, combined with the number of people already using SMS, RCS is poised to become a key component of communication in the very near future. That's the view of Andy Shirey, Senior Product Marketing Manager at OpenMarket.

RCS Set to Take Over SMS as Primary Marketing Tool in 2018

Tuesday, September 5, 2017

Enhancing engagement with RCS

Rich Communications Services (RCS) effectively “drives engagement,” Brian Heikes, Vice President Product, Solutions and Analytics at 3Cinteractive says, because it makes it possible for people to experience “the same richness” provided by OTT “with the ubiquity that SMS has.” That opens up possibility of custom branding and other rich media used with native messenger.

In effect, it can offer “the depths of capabilities that have been locked behind an application” within “the messaging experience.” That's a significant benefit in light of the fact that “more than 95%” of people who download apps quit using them after just 30 days. As a result, brands can't capitalize on the promise of app engagement with the “ubiquitous capability” enjoyed by SMS.

At the 2017 Mobile World Congress, 3C showcased some of the possible applications RCS, with an illustration from its client, Walgreens, and Early Access Program partner, Google. This video, shows how Walgreens gives consumers personalized beauty recommendations seamlessly by uploading a selfie.

RCS To Set a New Standard for Mobile Marketing

Search This Blog