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Showing posts with label commercial. Show all posts
Showing posts with label commercial. Show all posts

Thursday, May 4, 2023

AI's early attempts at screenwriting

OpenAI's ChatGPT has made everyone aware of the potential of generative AI. Well, some of us knew about this tech before it became trendy. As a writer reporting on AI, I wrote about one of the early attempts to use it for a film script. The results were not exactly typical entertainment.

"I'd Like to Thank the Algorithm that Made this Film Possible" was published on 7/11/2016 on All Analytics where it garnered 63 comments. I saved a PDF of the text that you can read here.

The film, "Sunspring" is still up on YouTube here:


In 2017, the film producers came put out "It's No Game," starring David Hasselhoff. It's not mentioned in the original blog that predated it. You can see the sequel here:


Generative AI has improved substantially since 2016. But is it ready to write a film that will keep people's interest as well as those written by human counterparts?

We already have a commercial made by AI that is rather strange -- some would say scary -- but sill very effective at driving human attention. I have nou doubt we'll be seeing more films in future.

Wednesday, May 22, 2013

OK, you got people's attention, but is it the kind you really want?

#marketing #stereotyping Well, if the goal was to get people talking, Samsung did succeed in that. But in the internet age we are learning that not all publicity is good publicity. BTW the vacuuming trick for the hair appeared in a video that showed how a dad made his daughter's pony tail.   It can do that, but it won't braid.


If you're longing for the good old days when bashing women was the way to go when using stereotyped marketing, just take a quick trip down memory lane with this collection of commercials.

                                         

For more on attention at all costs, see http://tomfishburne.com/2013/05/controversy-marketing.html