Digital technology and integrations between banks, fintech, and retailers are not just changing the how but when of payments. As a result, the way consumers pay for their purchases includes an increasingly popular option called buy now, pay later (BNPL).
Taking out a loan for a purchase as small as $35, which is basically what BNPL is, would never have been considered in the past. It would have been far too cumbersome for both consumers and lenders. But thanks to the prevalence of application programming interfaces (APIs) in the financial industry, the process is now as easy and seamless as a credit or debit card transaction.Nearly every major retail store and site now offers customers the option to pay with a BNPL. The players in that space already include the Swedish fintech Klarna, as well as the US-based Sezzle and Affirm. The name behind many store credit cards, Synchrony, also has its offering, and now even bank-branded credit cards like Citi and Chase, as well as Amex, give their customers the option to use BNPL.
The space is heating up even more with Apple’s announcement that it would offer its own BNPL called Apple Pay Later through a subsidiary of the company that has obtained lending licenses.
Use of BNPL has exploded, accounting for $100 billion in retail purchases in 2021, up from $24 billion in 2020, as reported in Fintech Times. The forecast for the market indicates that the trend is here to stay. The global market for BNPL is expected to hit $3.98 trillion by 2030 with a CAGR of over 45%, starting from 2021, according to Allied Market Research.