Data quality check

You may have heard the expression, quality doesn’t cost -- it pays. A more precise formulation applies to business in the form of the 1-10-100 rule of data quality. The idea is that while it could cost you $1 to corroborate the data upon entry, it costs $10 to clean it later and $100 to leave it uncorrected due to the various losses that will result from it. How to prevent that happening? Adopt a CDP solution.

Losses due to poor data quality cost the US economy $3.1 trillion annually, according to IBM’s 2016 estimate, and concern about data quality has risen since then. According to Dunn & Bradstreet’s 6th Annual B2B Marketing Data Report, it grew from 75 percent in 2016 to 89 percent this year. It also found that only half of those surveyed express confidence in their own data.

Read more in 

3 Tips for Achieving Customer Data Quality

Extracting marketing value from data

As businesses strive to become more data-driven, the challenge lies not amassing data for
data's sale, but in getting the right data.

According to research from Harvard Business Review, data records are so prone to critical errors that less than three percent of data meets basic quality standards. Accuracy matters, and banking on the wrong data can translate into serious business losses. In 2016 IBM estimated that losses due to poor data quality cost the US economy $3.1 trillion annually

Gary Read, CEO of Import.io, a web data integration solution provider, spoke about how his business gathers data from publicly available websites and puts it into a common format to enable organizations to gain insights that can inform their marketing strategy.  What Import.io does is take care of the data so that businesses can focus on the insights.

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Tapping Data for Marketing Insights

The app that's a breath of fresh air

“We live in a personal, real time, location based world,” declares BreezoMeter. That reality of today’s mobile world is the heart of the app’s design. Combining big data, algorithms and mobile technology, it delivers specific air quality information and recommendations in real time. Today’s mobile consumers demand no less.

“The highest growth in coming years is likely in segment-level and real-time personalization,” according to a recent report, entitled “Enterprise Priorities in Digital Marketing” (PDF). People who carry mobile devices expect access to “services and content for the moment and in the moment.” That’s what BreezoMeter’s air quality app aims to deliver.

Like many other innovations, BreezoMeter was born out of frustration. Its CEO, Ran Korber, was frustrated by the lack of centralized air quality information available when he was seeking a place clear of air pollution for his new home in Israel. As an environmental engineer with a pregnant wife, he was particularly concerned about the air quality. Finding nothing on the market provided all the answer he sought, he created his own solution.

The app proved successful in Israel where 300 sensors sufficed to cover the most populated areas of an area roughly the size of New Jersey. Scaling up to cover an area hundreds of time bigger was a challenge for the startup. 

Read more in http://insideanalysis.com/2015/04/the-app-thats-a-breath-of-fresh-air/

Getting to "just right"

It's not just Goldilocks who tests out what's too hot or too cold or too hard or too soft in the pursuit of what's "just right." RUTH is a robotic arm that does the same for car interiors, checking what is there against the data of what humans prefer. Read more about it here.