If you're wondering about Bitcoin

https://upload.wikimedia.org/wikipedia/commons/thumb/c/c5/Bitcoin_logo.svg/1024px-Bitcoin_logo.svg.png

I've written quite a number of articles about the potential of digital currency, most of them for CoinDesk, but also for CFO. EETimes, and  EBN.

Find out why alpacas became an official mascot for Bitcoin and how the the “Casascius” got its name. You can even learn about the history of currency in real life and why metal and paper currency isn't practical on the final frontier.

Marketing B2B

B2B: Targeting Companies and Contacts

When it comes to B2B marketing, whom do you target? Do you go after the company or a particular individual? Whichever choice you make, there are, of course, solutions available to help you achieve your goal....

Just as it does for B2C, the strategy for B2B marketing starts with knowing who your target market is and reaching them with compelling content. 

read more in B2B: Targeting Companies and Contacts

STEM for women not happening in Star Wars

In November 2016, NASA shared this short video as a tribute from cast from Star Wars to honor the women at NASA who serve as “engineers, aviators, research scientists, astronauts and more are making a future possible for humanity in a galaxy far far away.” This is somewhat ironic in light of what followed in the Star Wars franchise.

In December 2016, the Star Wars film Rogue One was released with a female hero at the center of the film, and there were a couple of female fliers to be seen among the rebels. But the role of scientists and engineers were all held by men. The protagonist’s father was the chief scientist leading whose team of engineers were all men. Even if the film makers didn’t want to go so far as making the protagonist’s mother the scientist, they could have at least allowed for some female representation on the Empirical engineering department, but no.

So progressiveness in representation on film still has a long way to go. But the good news is that in real life and in our own galaxy women are doing better than they are in the Empire with respect to such positions.
Read more in Star Wars: Not Yet a Galaxy of Equal Opportunity

Twitter tools, now with more buttons!

Marketers have recognized the great potential for spreading their messages through shared content on social media. Now Twitter is bringing out new tools for tapping into that potential alongside the new chatbots designed to increase user engagement.

On May 23, Twitter announced that “a new, customizable Direct Message Card” was available to “in limited beta to Twitter advertisers.”  Combining eye-catching pictures or videos with :fully customizable call-to-action buttons,” the card gives marketers a way to reach new customers and further engage existing ones, as well as foster shares of branded interactive experiences, particularly for brands that use chatbots.

On June 13, Twitter further expanded the options for businesses to connect with customers through Direct Messaging with new buttons. As the Twitter blog put it, “ Now, businesses can attach buttons to messages to make it easy for people to take actions outside of the Direct Message conversation – like composing a Tweet, following an account, or opening a website within the Twitter app.”

Read more in 

Cards, Buttons, and Bots (Tweet, Tweet!)