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Wednesday, May 2, 2018

Gold Standard Tracking with Blockchain

Conflict minerals making their way into the electronic supply chain presents a challenge to companies
that want to act both legally and ethically. Tracing such minerals to their source is not straightforward or simple. Blockchain technology can solve that problem.
The Responsible Gold supply chain  is designed to track “responsibly sourced gold from mine, to refinery, to vault.” It’s put out by Emergent Technology, and has first been applied to gold mined by Yamana.

Read more in 

Blockchain & the Gold Standard for a Conflict-Free Supply Chain

AI Applied to Healthcare Marketing

DeepIntent's CEO and co-founder Chris Paquette came in with a background in healthcare, having worked as a data scientist for Memorial Sloan Kettering, using AI to find patterns predictive of patient outcomes. Prior to that he worked at a search company. DeepIntent's approach, is built on a combination of the two fields, as he explained in an interview.
Read more in 
Finding the Audiences for Healthcare Marketing

Wednesday, April 18, 2018

Time's Up for Mad Men

Mad Men portrayed the male-dominated world of advertising in the 1960s.  Although we're nearly twenty years into the next century now, some of the industry's sexist norms persist. It's time to do something about it.  
In the wake of the #MeToo Movement's call to give voice to the victims of sexual harassment, industries have been forced to face up the problem and work on solutions. Among the organizations devoted to progress in this area is TIME'S UP,™ which was formed by women in the entertainment industry this past January. In March, the organization partnered with women in the advertising industry to launch the industry-specific TIME'S UP™/ADVERTISING.

Tuesday, April 10, 2018

To certify or not to the certify: the building blocks of a blockchain career

It’s clear that tech pros in a variety of industries are examining the implications of blockchain. After all, the technology can be leveraged not only for cryptocurrency (i.e., Bitcoin), but everything from “smart” contracts to secure, distributed ledgers. Can developers prove that they have the skills to work with this technology?
Read more in Can You Obtain Certifications for a Blockchain Career?