The face of analytics is yours

Do personalized offers make you smile? Or do you value privacy over customized shopping experiences? Read about the facial recognition technology at work to sell you more stuff in

Putting a Face on Retail Analytics

A wealth of educational materials available free

With September here, students and teachers are back in school.  Instead of just repeating the same lesson plans they used in previous years, teachers have a new way to convey the material to their students through a free service called Gooru. Drawing on the power of big data to enhance learning,  Gooru offers teacher and student a curated and sharable playlist of educational materials.

Read more in 

Back to School With Big Data

  

Bitcoin: the stereotype, reality, and possibilities

Bitcoin wants to emerge from its somewhat shady reputation as a currency for folks with something to hide and become a useful tool for legitimate business. Some say it can even do more -- like alleviate poverty and disease in Third World countries. Read more in 

Bitcoin: A Stereotype & a Possibility

Sometimes memes get to me

I try really hard not to be a Grammar Nazi online. Even when I cringe at obvious errors, I restrain myself from pointing them out, though I sometimes do contact the writer if s/he will have the ability to fix it.

Many errors appear in memes. The one that made me feel impelled to address a grammar problem is this one:

You can say "How a dog looks after doing something bad." Or you can say,  "What a dog looks like after doing something bad." However, you have to toss either the"how" or the "like." As they both serve the same function in this sentence,  the two together are redundant. It's rather like this sentence, "The reason I didn't get my homework done was because my computer crashed." That should be, "I didn't get my homework done because my computer crashed."

3D printing in the cloud: it's not just fun and games

One of the delights of writing for The Enterprise Cloud Site is learning about things that sound unlikely but really do exist, like the Society for Printable Geography. The printable does not refer to traditional maps but to 3D printing, which renders geographical data into iPhone cases, pendants, earrings, and puzzles.

All this is made possible by Sculpteo, a company that combines 3D printing with a cloud engine. Howevr, 3D printing is not just for hobbyists and collectors. It has many applications in robotics, architecture, scientific research, and education.  Read more in 3D Printing, Cloud Engine Revolutionize Manufacturing

Dictionary updates

The Oxford English Dictionary wants to show itself to be keeping up with trends and trendy words, some of which  you may wish you never heard of. Its blog has post Buzzworthy words added to Oxford Dictionaries Online – squee! has been paraphrased by a number of other online news sources already. But odds are good that this is the only one not to include a picture of Miley Cyrus demonstrating a move in the not Disney approved dance known as twerk (one of the additions).

Those who are interested in the digital currency movement may be happy to see that bitcoin makes it in (in the lower case form).  And in a nod to something that's been practically beaten to death in tech circles, BYOD is there. It's intersting to see how many of these are underlined by Blogger's spell check, about half I'd say, including the title's own "squee" and "selfie," another word we may wish we didn't have to have.
Here's the full list of Oxford's updates.

apols

A/W

babymoon

balayage

bitcoin

blondie

buzzworthy

BYOD

cake pop

chandelier earring

click and collect

dappy

derp

digital detox

double denim

emoji

fauxhawk

FIL

flatform

FOMO

food baby

geek chic

girl crush

grats

guac

hackerspace

Internet of things

jorts

LDR

me time

MOOC

omnishambles

pear cider

phablet

pixie cut

selfie

space tourism

squee

srsly

street food

TL;DR

twerk

unlike 

A kind of nutrition label for apps

Your mobile apps know a lot about you: what you buy, how you pay for it, what you browse, and where you are when you do it. To get some idea of just how much data is collected about you and who else gets to see it, click on Target’s privacy policy http://m.target.com/spot/terms/privacy-policy#InformationUsed. While that information on data collection is available, most customers probably never bother to check it.  The question is if a voluntary code of conduct for apps that summarize the information upfront will provide better consumer privacy protection.  The NTIA believes it can, but as it is something companies are not required to opt into, its critics regard it as a diversion from more effective legislation.

Rather like the nutrition facts label on food packages, the short notice on apps is intended to which reveal at a glance how much of what you don’t want in your diet is in it. Also like the packaged food industry, the voluntary code frees companies from a mandatory label that might rate its data collection policies according to a government standard.

Read more in Voluntary Privacy Policy Proposed for Mobile Apps

There's a parallel to the nutrition labels printed on packaged food. If there were a legal mandate, then all apps could have a point rating to reflect how privacy-friendly (or not) they are. But without that, it's up to companies to be self-regulating, as it were, and voluntarily decide to briefly show some of its data collection facts.

This week's Advertising Age includes http://adage.com/article/news/big-food-preps-50m-push-facts-front-labeling/243475/. The food manufacturer want to avoid having a legal mandate, so they are spending $50 million to promote what they call ad "Facts Up Front." The idea is that putting that nutrional summation on the front of the package will satisfy those who are critical of the way they have represented sugary cereals and such as sound nutritional choices without having to accept an offical label that is not within their own control like the grade system recommended by the Institute of Medicine. With such a label, the foods that contain more fat, sodium, or sugar than the benchmarks set for them would get no stars at all.