LinkedIn Hops On the Story Bandwagon with Student Voices

Story Time at LinkedIn

LinkedIn has rolled out its own stories feature. Here's how college students are using it

ARIELLA BROWN

 DECEMBER 27, 2018

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We all have our own stories to tell, and some of us choose to share them with the world on social media in video format. That’s why a person’s “story” on Snapchat, Instagram, and Facebook refers to a video post.  Now LinkedIn is going to try to be a platform of stories, too, rolling it out first for American college students.

 As TechCrunch recently reported, LinkedIn will allow student to post short videos on their Campus Playlist. They can then be viewed there for one week, though they will remain accessible for as long as the student wishes under the the individual profile’s “Recent Activity.”

If you’re a regular LinkedIn user you might have noticed that it now encourages people who post to add in hashtags, generating several suggestions you can just click. It also does this for Student Stories, according to the TechCrunch report, which is why there will likely be more instances of the hashtag #OnCampus appearing on the videos linked to the school’s Campus Playlist.

To get deeper into this story, I reached out to students on LinkedIn. Cammy Okmin, a student at California Polytechnic who holds the title of LinkedIn Campus Video Editor, graciously answered my questions via email.

Read more in 

Story Time at LinkedIn

Not Your Parents' Back-to-School Marketing

pic from https://images.pexels.com/photos/207658/pexels-photo-207658.jpeg?cs=srgb&dl=back-to-school-conceptual-creativity-207658.jpg&fm=jpg

While the heat of summer draws us to the beach, marketing campaigns pull us in another

direction – back-to-school season. Yes, it’s that time of year again, and today’s marketing campaigns must work with the expectations of parents -- and students – to be successful.

The back to school shopping season is a big deal for retailers. The National Retail Federation (NRF) estimates the spending for back-to-school shopping to hit $82.8 billion this year. That’s one of the highest on record.

According to a recent JLL Retail survey, low costs and wide selection are important factors to the majority (70 percent) of parents. They favor stores associated with low prices, ranking Walmart (50 percent) and Target (47 percent) among their top picks, and far ahead of Amazon (16 percent). Kids have substantial influence on purchases. More than 57 percent are involved in deciding which store to shop at, and specific items to buy.

Read more in 

Back-to-School Marketing Trends: It's All About Gen Z

SaaS for smoother college applications

Students have just gone back to school, but seniors already have to start thinking about the next step: applying for college. One of the newest programs in the space is Edswell, which publicly launched its platform early in September. It can help students and those who guide them through every step of the application process, including the dreaded essay.

I contacted the company's founder and CEO, Alex Thaler, to get the inside story on this SaaS platform, which is currently used in by students in a number of cities, including Beijing, Los Angeles, and Detroit. Thaler explains that, although there are already SaaS programs designed for college counselors available, such as Naviance and Career Cruising, Edswell is unique in offering "support for the application essay, the most time-intensive and anxiety-provoking part of the application process."

Read more in 

Cities Smooth the College Application Process

Students on camera -- not for security

We have technology that can use cCameras in Class: Insight vs. Privacy

ameras in the classroom for analysis of lessons. What do you think? Learn more about the concept of  EngageSense in

A wealth of educational materials available free

With September here, students and teachers are back in school.  Instead of just repeating the same lesson plans they used in previous years, teachers have a new way to convey the material to their students through a free service called Gooru. Drawing on the power of big data to enhance learning,  Gooru offers teacher and student a curated and sharable playlist of educational materials.

Read more in 

Back to School With Big Data

  

Big data and social networks for students preparing for college

The common denominator between both these uses of technology is the nonprofit organization College Summit.  You can check it out at Charity Navigator

In Bridging the Gap to the Goal With Educational Data
I focus on the use of data:

Armed with that information, educators can make informed decisions about what modifications are needed to better prepare the next batch of students for their college careers.As Camille Jacobs, Assistant Principal, Pathways College Preparatory High School, Queens, NY, noted in the College Summit whitepaper, "With postsecondary data, we have the ability to work backwards, improving or revising our practices to provide targeted instruction and services, addressing the varying needs of each of our students."

In College Apps for College Apps I look at the social media apps designed to help students to and through college. College Summit was one of the key organizations behind  The College Knowledge Challenge, which awarded prize money to the best apps for student use. 

A tablet specifically for schools

Everything for school squeezed into a 10" tablet. Will they buy it? Prices start at $299 with a $99/ year subscription. Read about it in Amplify Tablet Custom-Made for Schools

Writer's homework

When I read articles by people who didn't bother to investigate the subject properly, I really wonder, why are they getting paid for this? I just read a Guardian piece on the advantages and drawbacks of  massive open online course AKA MOOCs.  Iit includes an assertion that the courses only can be given for subjects that involve multiple choice tests: 

Moocs are limited to subjects that can be assessed with multiple choice exams, marked automatically.Written any essays in your degree? Your professor's critique of them can't be replicated by a mooc – yet.

First of all, MOOCs like Coursera have come up with a way around that, as I explained in a blog posted last year:

Another innovative aspect to Coursera is the way it assesses student work in courses that are not limited to technology or mathematics.

As founder Ng observes, "Multiple choice doesn't really work for a poetry class." Also, with thousands enrolled in a single class, instructors would find it impossible to personalize responses to student work.

Coursera's solution to that problem is the introduction of "a system for peer grading, in which students will be trained to evaluate each other's work based on a grading rubric provided by the professor." This is not all that different from peer reviews encouraged in writers' groups, which some teachers employ in their own classroom, though the Coursera system is designed to ascertain that the students comprehend the instructor's standards before being allowed to grade another's work.

 Second of all, there are already some systems to automate grading for written work as I explained here:

For example, Pearson’s Write to Learn is designed to offer instant feedback and personalized direction on student writing. The software can be accessed at computers in the school or through an Internet connection remotely. Teachers using the software are happy to have much of the grunt work associated with guiding students through revision and editing lifted from their shoulders.  The automated critique also reduces personal confrontations. As one teacher featured in a Write to Learn case study says, there's no "evil professor" who delights in finding fault in student work.

Educational Testing Service's e-rater is another automated assessment tool. It can score 16,000 essays in 20 seconds, a breathtaking rate of productivity when compared to the one to two minutes per essay typically allotted to human scorers.

Students responded positively when the New Jersey Institute of Technology introduced e-raters. An assistant professor there, Andrew Klobucar, observes that whereas students see drafting and revising multiple times as "corrective, even punitive," when assigned by evil professors, they do not have the same negative view when doing it for an e-rater.

I do wish writers would do their own homework when offering an opinion on the current state of educational technology.

Robots and Retention

Even the most conscientious student sometimes drifts off in class. Some literally fall asleep, but more often, their thoughts just carry them away from the classroom. Good teachers learn to observe the signs that indicate a student is zoning out and know how to get them to focus by recapturing their attention. But is it possible to get a student to stay focused when a teacher cannot respond in a personalized way? That is becoming a very practical concern when classroom sizes expand and as online courses remove the teacher from the classroom altogether.

A study proved robots can be programmed to regain students attention. Children who had the robot intervention performed better in answering question on what they heard than children in the control group.  I wrote about it for EducationalIT.

Of related interest: http://mashable.com/2012/07/15/human-robot/ and  http://www.cnn.com/2012/07/11/health/uncanny-valley-robots/index.html 

Technology and education blogs

I wrote about Coursera's innovation in the online education and the possibilities of automated readers for writing assessment

Do you picture a robot as your audience?

Writing for Robot Readers: assessing automated assessment. My latest post for Internet Evolution at http://www.internetevolution.com/author.asp?section_id=1402&doc_id=243299&piddl_msgid=633439#msg_633439

The ABCs of school retention analytics

The high school dropout rate in the US is about 25% nationwide. What can be done to improve that figure? Some people believe the answer lies in analytics. It all depends on ABC, my latest post up at AllAnalytics.