Mixed reality experiences began playing an important role in marketing a few years ago. Jason Yim, the CEO of Trigger, “The Mixed Reality Agency™,” explained what makes it so effective.
“On the marketing side, there are two big things that mixed reality can do that others can't,” says Yim. “One is product visualization and the second is the sharing of user-generated social content.”
Visitors to a site present marketers with a dilemma. Does it pay to pour resources into sending all of them ads, knowing that over 90% will not turn into customers, or do marketers risk losing those who would buy if they did get targeted? In the absence of a crystal ball, marketers can now apply AI solutions to identify which visitors are worth pursuing.
Marketers had already been using AI that identifies customer behavior to set up targeted communication for retention with the help of software from companies like Optimove. The Optimove Customer Marketing Cloud consolidates, mines, and models customer data to fit customers into micro-segments that accurately predicts their future behavior and value to a business.
That kind of customer profiling enables marketers to coordinate hyper-personalized communications at scale. However, it has been limited to customers who have already established their own history and pattern of behavior. In other words, it wasn't possible to predict the likelihood of purchase for a new visitor — until now . . .
ace it, waste happens. Every supply chain must deal with it. That’s why there are waste management companies and solutions, though they have been hampered by inadequate information flow, which leads to another form of waste – that of time and energy. Now, IoT is enabling smarter solutions, and rapid-application development (RAD) platforms make it faster and easier to implement effective waste management.
UK-based ISB Global, a Value Added Reseller (VAR) of SAP software solutions, is also a Software Solutions & Technology Partner (SSTP) for Waste & Recycling One. That software solution, based on SAP Business One ERP platform, creates smart waste management application based on analytics and mobility.
Below is the video in which ISB describes how its smart bins systems increase efficiency, lowers logistical costs, and reduces carbon emissions as a result. It also automates the process of identifying the best route for the day’s waste collection needs and the generation of bills based on real time data on the work done.
The sensors pick up on how full the bins are to put in the information that optimizes the pick-up time to when they are full but not yet overflowing. Bluetooth Beacons provide location trackers that can ascertain that they are located where they should be to avoid any confusion or delay for pickup.
Do you know where your ads are? The less than satisfactory answer to that question has prompted some companies to pull back from the digital ad space. Pixel tracking may solve that problem. Read more in
As I was going through my emails to see which to read and which to zap, I noticed this one from Target because the subject line "Women subject line should read: This sweater deal unravels tonight."
Here's the snip of the email as proof.
It looks like the former cake decorator may have finally learned not to misspell "birthday" and moved on to a job in charge of sending out Target's emails.
Once upon a time, retail stores tried to get our attention with special displays, signs and stickers, but now they can tap into the power of IoT to communicate a lot more than just “New!” or “Special!” The smartphones we carry can convey marketing messages built into the displays or even the product themselves with just a tap.
Thin Film Electronics ASA is a global leader in NFC (near field communication). It creates printed tags, labels, and systems that incorporate memory, sensors, and wireless communication to enable one-to-one digital marketing through just a tap of a smartphone.
Together with GlaxoSmithKline, it deploys Thinfilm's SpeedTap™ tags in interactive “smart” shelves featuring Flonase® in stores in six Canadian provinces. Customers who tap their NFC-enabled smartphones to the shelves can get information about the product at the moment of decision.
Matt Bright, Senior Director of Product and Technical Marketing, Thinfilm, spoke with us about why the “smart” shelves are just the tip of the iceberg in IoT marketing. We're not only talking about delivering marketing messages, but being able to customize and adapt to them and pick up the trail of the customer journey even beyond the buying decision. Read more in
With every brand vying for people's attention, messages on a screen no longer stand out. That's why some brands are turning to augmented reality, and the possibilities opened up by holograms of famous personalities. Augmented Reality hologram company, VNTANA, has been used by brands like Microsoft, Mercedes-Benz and Pepsi to engage and collect data on potential customers.
We spoke with Ashley Crowder, VNTANA's CEO and Co-Founder about how brands make themselves stand out – literally – with holograms. It's effective for “any public face where brands trying to engage with consumers in the moment,” she said VNTANA partnered with multiple brands this year at Comic-Con 2017 to bring fans one-of-a-kind hologram experiences.
The holograms are so effective at drawing people in because they are “wowed” by the 3D images of familiar figures, Crowder explained. The interactivity it invites make it “seems like a game” or a “futuristic photo booth.” Those who use it don't perceive it as an advertisement or a way of collecting their data via facial recognition that picks up on age, gender, and emotions.
pic from https://upload.wikimedia.org/wikipedia/commons/2/22/Factory_Automation_Robotics_Palettizing_Bread.jpg
As the Industrial Internet revolutionizes manufacturing, the essential difference between the automation of the past and Industry 4.0 automation is scale.
The linking of the physical and digital in the Internet of Things has enabled manufacturing’s next evolution: the Industrial Internet, or Industry 4.0. Shawn Fitzgerald, vice president of marketing at Thomas, recently shared some insights on the effects of increasing automation and sensor integration.
The Rainforest Alliance deployed software that enabled it to advance data movement throughout its various applications, supply chain systems and data warehouse.
This year, the Rainforest Alliance celebrates 30 years of upholding standards for conservation and labor achieved through partnerships with farmers, wood harvesters and the businesses that incorporate those harvests into their products. With a presence in Asia, Africa, Europe and the Americas, the alliance has an impact on the sustainable practices of more than 1.3 million farms in 78 nations.
The green frog logo that appears on the Rainforest Alliance's certified seal on a wide array of products lets consumers know which businesses are committing to these standards for their supply chains.
With nearly two billion active users and over five million advertisers on its platform, Facebook is major marketing medium. Many marketers appreciated its extended access, but what they didn't not care for was the lack of control over ad placement. Now Facebook is doing something to address that concern. John Donahue, Chief Product & Marketing Officer at Sonobi spoke with me about the latest development.
On September 13,Facebook announced new “monetization eligibility standards“ to assure its millions of advertisers that they can “feel confident and in control over where their ads appear.” The new guidelines offer greater “detail on the types of content that advertisers may find sensitive” so that they can decide if they want to prevent their ads from appearing on the pages that feature sensitive content.
I attended the ITSMA Account-Based Marketing Forum in New York on September 12. The first session, delivered by Demandbase's Vice President ABM Strategy & Field Marketing, Jessica Fewless, and ITSMA's Senior Vice President, Rob Leavitt was “Optimizing ABM Investment: The Case for a Blended Approach.”
Based on the July 2017 ITSMA and ABM Leadership Alliance Account-Based Marketing Benchmarking Survey, 87% of marketers already agree that ABM is effective. The majority – 72% – also agree that the ABM approach has had an impact on “the way we do all our marketing today,” and 58% report that it makes the “entire company more customer-centric.” That jibes with what Scott Sobers, VP ABM, at Teradata said during his presentation: “Everything we do, we do with a lens around ABM.”
