Wednesday, December 28, 2016

IoT and the power of location data

Among the buzzwords of today, the popularity of IoT is definitely up there with all sorts of predictions about how many billions the market will grow to by 2020. When it comes to improving logistics, though, IoT is already making a measurable difference. That’s why the companies in the logistics arena are turning to software that capitalizes on the real-time capabilities of IoT.
Earlier this year, AT&T and Eye for Transport (EfT) published their 2016 research findings in a report called The Internet of Things (IoT) in Supply Chain and Logistics. Fifty-nine percent of its 600 respondents identified as logistics providers. Among all respondents, 41% said they already had an IoT solution in place and 23% were planning an IoT strategy.  The overwhelming majority, about four out of five, look for IoT solutions for location information.
Location information is of such concern because so much depends on knowing where the cargo in question is at a particular time. That frictionless stream of data allows for more accurate predictions about time of delivery and precludes the need for a person to have to manually check- in – either by calling the driver or having the driver call or text to let their managers know where they are. 
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Data science training to fill the skills gap

 Datanami article looked at various estimates about how many more data scientists from firms like Gartner and McKinsey to arrive at a range of 100,000-190,000 shortfall by 2020 and 2017, respectively. That's about 60% more demand than available supply in the US. The upside is that salaries for those jobs go up, but the downside, of course, is that the businesses cannot progress on the data front as much as they would like to without the skilled people in-house.
The obvious solution to that problem is to get more people qualified for these jobs. If they didn't learn the skills in college programs, they can now get trained in specialty programs like the NYC Data Science Academy (NYCDSA). Vivian Zhang, the CTO of the school, set it up specifically to meet industry needs and get people the data science training needed to fill those open job slots.

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Mind The Gap: Minting New Data Science and Analytics Professionals

Tuesday, December 13, 2016

The key to digital real estate marketing

“Location,” that key word emphasized how important  physical location was by repeating it twice in identifying the three most important factors in real estate. However, that may be outmoded in today’s trend for shoppers to seek out what they want online. To reach that market, it’s necessary to locate them via the web. That’s what Union Street Media (USM) is all about.

USM is a marketing firm that applies the model of capitalizing on social media to convert sales with targeted ads and communications through these platforms to the real estate industry. It has a staff of campaign managers whose job is to expand the reach of their clients’ sites through digital marketing strategies, including demographic analysis and reporting and tailored ads and communication to their target market.

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Location, Location, (Virtual) Location

Marketing email fail

File under "Irony" or maybe just "Whoops!"

The following is something I just got in my email copied exactly as it came. Yup, they left in the code and failed to insert the name that is supposed to show how they really know what they're talking about in terms of getting data right for effective marketing.