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Google has always dominated search, but it has not done so well with social as evidenced by the perceived failure of Google+. So, capitalizing on its strengths, it set up a feed for users that uploads items of interest based on their own signals, rather than on what their friends shared or Twitter connections posted online.
Back in December, Google introduced an app update that promised “load your life's interests and updates” with just “a single tap” that can bring up “useful cards.” Seven months later, Google proclaimed “Feed Your Need to Know,” announcing that — thanks to machine learning advances — the algorithms that direct the feed can “better anticipate” the type of content that an individual would want to see.
Read more in Google Feed is a Tempting Feast for Marketers
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