Getting kids back to school with clean clothes

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Back-to-school season is upon us. Many students will resume their studies in
August, and some may need extra help of one form or another to make the academic year a success.

School success begins with student attendance. Absent students can't learn that day's lesson, and those students are most likely fall behind in their work. While some absences are unavoidable, there are times when what holds students back is just not having clean clothes to wear, according to appliance maker Whirlpool. The company has created a program called Whirlpool Care Counts to put washers and dryers in schools to help address the issue of absenteeism due to lack of clean clothes and is now collecting data on how these in-school appliances impact student attendance.

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Analytics and School Attendance: A Laundry Story

Google Feed = Massive Marketing Opportunities

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Google has always dominated search, but it has not done so well with social as evidenced by the perceived failure of Google+. So, capitalizing on its strengths, it set up a feed for users that uploads items of interest based on their own signals, rather than on what their friends shared or Twitter connections posted online.

Back in December, Google introduced an app update that promised “load your life's interests and updates” with just “a single tap” that can bring up “useful cards.”  Seven months later, Google proclaimed “Feed Your Need to Know,” announcing that — thanks to machine learning advances — the algorithms that direct the feed can “better anticipate” the type of content that an individual would want to see.

Read more in Google Feed is a Tempting Feast for Marketers

A sea change for shipping with automation

Automation and transportation have come together in the air in the form of drones.  On land, many tech companies and automakers are working on self-driving cars.  Although we don’t hear quite as much about is the application of the technology to transport over water, we may see it become a reality within just a few years. Back in 2014, Rolls Royce presented its concept for an autonomous ship. The BBC report quoted Oskar Levander, Rolls-Royce's vice president of innovation, engineering and technology, "Now it is time to consider a road map to unmanned vessels of various types. Sometimes what was unthinkable yesterday is tomorrow's reality.” However, the law had not yet caught up to that reality. Simon Bennett, a representative of the International Chamber of Shipping (ICS), ascertained that international law still did not allow for crewless ships. He told the BBC that a legal change "would require a complete overhaul of the regulatory regime.” There are those working on achieving that change. The BBC report referred to an EU-funded project working toward ships that could function without crews. Called Maritime Unmanned Navigation through Intelligence (MUNIN). In addition to making it technically feasible, MUNIN aims to work out the necessary changes in legislation to allow autonomous ships to function. It envisions “highly advanced navigation systems” that would analyze conditions toavert accidents. As in the case of some of these sensor systems engineered to enable autonomous functions in cars, the plan is to apply the technology even for ships that are driven by people, as they could “support the officer of the watch.” That in itself could prove very valuable in light of the “human error” blamed for the recent collision of the USS Fitzgerald and a container ship. Read more in Automation to Deliver Sea Change in Cargo Transport

AI: a fundamental risk to the existence of human civilization according to Elon Musk

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No longer a sci-fi novelty, artificial intelligence is a reality with great potential. While most of the news has

focused on AI’s potential for good, some pundits are now pointing out its potential for harm. They include none other than Elon Musk.

As the founder, CEO, and CTO of SpaceX and the CEO of Tesla, a key player in the emergence of the self-driving car, Musk is certainly no Luddite. When he talks about AI, he is talking about technology that is absolutely integral to his business model. Nonetheless, Musk believes it is imperative that society regulate the advance of AI, as he noted in an interview before an audience at the National Governors Association Summer Meeting this month.

In the course of the interview, Musk referred to his “exposure to the most cutting-edge AI” and warned, “I think people should be really concerned.” The point is not to live in dread of the potential repercussions of AI and respond reactively to them, he said, but to plan proactively for them.

Read more in 

Elon Musk Sounds Alarm on AI

Canada welcomes AI

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There's no question that AI is redefining processes across a whole spectrum of businesses. There is, however, a question of what that means for the overall economy. Canada is now investing in AI
research with the expectation that it will benefit the country in general.

DeepMind, the London-based leader in artificial intelligence owned by Google’s parent-company Alphabet, is now reaching across the pond to Canada. On July 5, Demis Hassabis, co-founder and CEO, DeepMind announced “the opening of DeepMind’s first ever international AI research office in Edmonton, Canada, in close collaboration with the University of Alberta.”

Though it was announced as a “first” in terms of leaving the UK home base, in reality, as Bloomberg reported in December, the company started building up “a small team” of researchers at a Google office in Mountain View, Calif. Certainly, there is a lot more fanfare for its move to Canada.

In addition to contributing on the research and education end DeepMind plans to invest in programs to promote “Edmonton’s growth as a technology and research hub.” The funding for such programs are also coming from within Canada, as the University of Alberta reveals in its take on the news. It welcomes the DeepMind move as yet another advance toward AI research in the country, which is the goal set by “the federal government’s Pan-Canadian Artificial Intelligence Strategy.”

That federal program, which is to be run by CIFAR, the Canadian Institute for Advanced Research, is expected to invest $125 million (Canadian dollars) in trying to establish an AI foothold in Canada. Dr. Alan Bernstein, President and CEO of CIFAR was quoted in StartUpHereToronto saying he anticipates “enormous potential for innovation” resulting from the initiative:

“Deep AI is a platform technology that cuts across virtually all sectors of the economy, with the potential to improve people’s lives. It will help build a stronger and more innovative economy, create high value jobs, improve transportation and lead to better and more efficient health care and social services.”

That makes AI sound like is capable not only of boosting productivity but of improving things all around. In reality, though, it depends where you stand.

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AI Arrives in Canada: Will Prosperity Follow?

When you're happy, you do show it

 Targeted marketing works when it is done in the right place and at the right time. Getting the place right is increasingly feasible with today's location-aware technology. But getting the time right depends on knowing when a person is in the mood to receive the message.

That's the goal behind the Centiment, a machine learning startup that applies AI to analyzing the expression of emotion “to make advertising more ethical and efficient for everyone.” It does that by creating what it calls “thought-driven AI and Google for feelings.”

In a phone interview, Micah Brown, the company's CEO and founder, explained how this approach is a game-changer that makes ads more effective by taking cues from “moods rather than price and brand.” The ads are designed to fit with how the individuals in the target market “are feeling at the current time rather than what you think is best from them.” 

The mood assessment offers two strategic advantages for marketers. One is that it allows them to deliver ads to people while they are in that receptive mood. The other is that they can see the feelings particular ads generate in their target market.

 Here's a video of Centiment in Action:

Read more in In the Mood for Marketing

It's not just about self-driving cars

Robert Bosch GmbH made headlines this past month as various newsoutlets echoed Bloomberg’s headline: “Bosch to Build $1.1 Billion Chip Plant for Self-Driving Cars.” While it may not quite stray into alternative fact territory, the headlines is somewhat misleading because the chips are not reserved for self-driving cars. Buried within the article is the acknowledgement that Bosch says they will also be used for “smart homes and Internet-linked city infrastructure.” By all measures, it's clear the company intends to be a major player in the global supply chain for connected electronics. 

It’s true that the company is invested in the development of autonomous cars. In March of this year, it GmbH  announced a partnership with the American company NVIDA, which produces artificial intelligence (AI) systems for self-driving vehicles” in which it would  build  an “artificial intelligence self-driving systems for mass market cars” based on NVIDA Drive PX line with Xavier architecture.

So it does make sense that it would be considering the automotive customer, especially if it is true that, as the Bloomberg article states, each car purchased last year “contained an average of nine chips made by Bosch.”

However, the story that Bosch itself  tells about its plans for the factory it is building in Dresden, Germany are not that narrowly focused, as revealed by its press release. 

Read more in 

Beyond the Headlines: Bosch’s $1.1 Billion Investment

VR building blocks from Google

Ariella Brown, Freelance Contributor

July 10, 2017

Google Gives Marketers VR Building Blocks

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Google Gives Marketers VR Building Blocks

Google wants you to experience and build up VR. To that end, it has not only introduced a program and tool for YouTube but come up with new formats for it to make it particularly attractive to marketers. It also reveals how VR can be an effective tool for engagement geared toward persuasion, which is nothing less than  the essence of marketing.

In a blog entitled Experimenting with VR Ad formats at Area 120, Google explained that in that inhouse startup incubator, which is designated for innovative exploration, they've turned their attention to “experimenting with what a native, mobile VR ad format might look like.”

Bearing in mind that users want their VR experiences to be simple to set up, they came up with the idea of a cube that gives users the ability to choose if they want “to engage with it and then see a video ad.” The video would play either in response to a touch or even a look and can then be closed.

The explanation of how it works is packed into this gif:

Read more in 

Google Gives Marketers VR Building Blocks

VR heats up at YouTube

n June 22, the New York Times reported that, with the exception of the gaming industry, VR has proven a disappointment. It cites weak sales for VR headsets and the fact that all the “dabbling” in VR ventures has not amounted to serious strides.

But that may change with a boost from YouTube. The Google-owned video site is promoting the development of VR videos with new resources and tools that help developers and may make VR videos more attractive for marketing.

Which VR elements in a video get the most attention? That's something that creators are able to track with Heatmaps, a feature that YouTube rolled “for 360-degree and VR videos with over 1,000 views” on June 16.

You can see an example of a heatmap applied to a music video here: 

Read more in YouTube Heats Up VR Market

If you're wondering about Bitcoin

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I've written quite a number of articles about the potential of digital currency, most of them for CoinDesk, but also for CFO. EETimes, and  EBN.

Find out why alpacas became an official mascot for Bitcoin and how the the “Casascius” got its name. You can even learn about the history of currency in real life and why metal and paper currency isn't practical on the final frontier.

Marketing B2B

B2B: Targeting Companies and Contacts

When it comes to B2B marketing, whom do you target? Do you go after the company or a particular individual? Whichever choice you make, there are, of course, solutions available to help you achieve your goal....

Just as it does for B2C, the strategy for B2B marketing starts with knowing who your target market is and reaching them with compelling content. 

read more in B2B: Targeting Companies and Contacts