The calendar still says 2017, but for car brands, it's already 2018. To market this year's Camry, Toyota is veering away from making its car look like the sensible, though boring choice. Its “Sensations” campaign is meant to tap into what its audience is feeling.
Among the commercials designed for the campaign are some that explicitly encourage making the purchase of the care for “the wrong reasons.” Those present the Camry as an attractive choice that makes driving a sensuous experience – as if the car were a sexy sports car.
As you can see from the video above, “Striking” presents a young woman in the role of the Bond girl, who zooms by in a car that flutters her hair as if she were in a convertible with the top down. It meant to be exciting, and once y're excited you can find a corresponding video identified by emoji.
Read more in Toyota Turns to Twitter for Mood Marketing
Posts
No comments:
Post a Comment