by Ariella Brown
I've been reading Built to Last, a 1994 book about successful businesses. None of the business models relied on the internet, and many of them already had many decades of history behind them. I noticed that the jargon in the book is quite different from today's.
I turned to Bard ( see why here) for the answer, which also explains why this term emerged only in the post-internet world. This is what it wrote, and I have to admit being somewhat amused by the somewhat pushy CTA at the end and if the "I" is meant to be the AI itself:
Notice that Bard is very bullish on ICPs, even pushy, I'd venture to say. That turns out to be a bit funny when it fails to recognize the acronym for my next query for a more recent business bible.
Clowns you say?
Knowing that when you work with generative AI you have to try your prompt multiple times, I get it another whirl and wrote out "ideal customer profile" for the query. Now Bard grasped what I was asking and responded: