A different lookalike strategy to fit GDPR

Privacy concerns, and the need for GDPR compliance for any company that is globally connected has made it necessary for brands to find ad targeting alternatives.

The question is: are marketers going to step back, or take a step forward, with a new paradigm of lookalike data?

The trend in programmatic advertising has been to tap into more -- and more -- data about individuals, to deliver more personalized approaches. But with the rise of GDPR, not all data is fair play in the EU, and that changes the rules of the game.

Some companies are rolling back personalization and reverting to more traditional forms of contextual advertising. Others are looking forward by leveraging data in new ways.  

Earlier this week, Cedato officially released its Contextual Lookalike Targeting technology for programmatic video. 

Read more in 

Redefining Lookalike Strategies For GDPR Compliance

Oh the places you'll go and the stories your can can tell about htem

The main problem with the current state of in-car, location-based services is that they aren't required to notify consumers. It's possible that some motorists are completely unaware of who uses their location data, and how. Also, for four out of the six automakers, customers do not have the option to request that their historical data be erased. (The "right to be forgotten" is included in the EU’s data protection laws and recommended by the GAO.) Read more in 

In-Car Tracking: We Know Where You've Been

Data privacy protection subject to law in Europe

Years before the NSA data spying scandal broke in the US, the European Commission turned its attention to the problem posed by data collection, though it took until October 21, 2013, for it to win the vote on the proposal. Read more in

Privacy Rights Progress in Europe