Getting to really know your customer requires managing a lot of data

Socrates considered "know thyself" the objective of wisdom, but in business, the key to success is knowing your customer.

A customer's relationship with a brand is much more complex than some people assume. As shoppers, we don't just come on to a site and buy what it sells out of the blue. We may get there by clicking on an ad, clicking on a promotion in an email, or by remembering a positive experience we had with the business when we called and chatted about an order. There are many different channels involved, and each one only shows one aspect of the total customer experience. So how do you really get to know what your customer is responding to?

This past June, Israel-based, NICE Systems introduced the NICE Customer Journey Optimization solution to just that problem.  Read more here: 

Biometrics for voice to prevent fraud and save time on calls

The eyes may be the windows to the soul, but people's voices are what belie their emotional states and even identities. For businesses, that type of insight can help authenticate callers and prevent fraud. Making it work in real-time allows businesses to save time on calls without compromising security. Read more in 

Detecting Fraud With Voice Analytics