Blockchain Could Track Ads

Digital ads have the advantage of scaling personalization effectively. But with the rise of ad fraud pushed forward by “bots,” numbers can appear inflated way beyond true human audiences. Some see blockchain as the most promising solution to this problem, given its function to act as an immutable ledger,

Blockchain has the potential to play a significant role in marketing and advertising. That vision is now being realized, thanks to the increasing awareness of digital ad fraud that is prompting marketers to seek greater transparency -- a primary attribute of blockchain technology.

The revenue currently lost to ad fraud is staggering. According to Juniper Research, losses will amount to $19 billion this year, which translates to roughly $51 million a day. Those numbers are expected to more than double over the next five years, to the tune of $44 billion. 

Shidan Gouran, president and CEO of Global Blockchain Technologies Corporation,says the problem is exacerbated by “programming bots to emulate human behavior to simulate engagement and traffic to earn revenue from those ads.” But he sees the possibility of curbing the fraud through blockchain by implementing solutions like adChain.  

Read more in 

Using Blockchain To Beat The Bots

A Wakeup Call for the Industry

It's the stuff of nightmares. You're driving a car but can't control it. You try to brake, but it refuses to stop. That's the scenario that Andy Greenberg vividly described in his article, "Hackers Remotely Kill a Jeep on the Highway—With Me in It."

The article went viral and finally got the public's attention about what the pair of researchers behind it—Dr. Charlie Miller from Twitter security and Chris Valasek, director of the Vehicle Security Research—have been trying to get across for years....

The suit against Chrysler and Harman points out that Miller and Valasek had alerted the companies to the vulnerability ahead of time, so they knowingly passed on a potentially dangerous product to customers. The danger is not "unique" (as Harman put it) to Chrysler or even to infotainment systems.

Another publicized car hack hit the news last month. University of California computer security professor Stefan Savage's research team demonstrated a successful hack of a Corvette through SMS messages. You can see it at work in this brief video.

- Read more in: http://www.baselinemag.com/blogs/a-wakeup-call-for-the-connected-car-industry.html#sthash.7lKlh8Qi.dpuf

Biometrics for voice to prevent fraud and save time on calls

The eyes may be the windows to the soul, but people's voices are what belie their emotional states and even identities. For businesses, that type of insight can help authenticate callers and prevent fraud. Making it work in real-time allows businesses to save time on calls without compromising security. Read more in 

Detecting Fraud With Voice Analytics