Snapchat already announced the launch of its holiday resource hub for marketers in early June. to get marketers to start thinking December holidays before summer has even arrived, it offered an eight-page long US Festive Shopping Season 2021 Handout guide.
Within the handout, it offers some very flattering statistics for Snapchat. For example, “89% of Snapchatters are interested in try-on AR experiences.” While that number could well be arrived at through a selection of people loyal to the platorm, that doesn't mean that Snapchat would be the best vehicle for most marketers.
In fact, as Retail TouchPoints reports, Snapchat has the smallest market share for social shopping:
“Facebook and Instagram are the clear leaders in the social shopping space: 34% of those surveyed purchased on Facebook, and 23% purchased through Facebook-owned Instagram. All other platforms, including Twitter, Pinterest, TikTok and Snapchat, were in the single digits.”
Snapchat garners just 2% of purchases through a platform where TikTok and Pinterest garner 3%. Snapchat only goes up to 3% for the category of “clicked ad and later purchased” where TikTok and Pinterest garner 6%.
Read more ins Snapchat plans for December Holidays in June
