First and best are not the same for holiday marketing

Snapchat already announced the launch of its  holiday resource hub for marketers in early June. to get marketers to start thinking December holidays before summer has even arrived, it offered an eight-page long US Festive Shopping Season 2021 Handout guide.

Within the handout, it offers some very flattering statistics for Snapchat. For example, “89% of Snapchatters are interested in try-on AR experiences.” While that number could well be arrived at through a selection of people loyal to the platorm, that doesn't mean that Snapchat would be the best vehicle for most marketers.

In fact, as Retail TouchPoints reports, Snapchat has the smallest market share for social shopping:

“Facebook and Instagram are the clear leaders in the social shopping space: 34% of those surveyed purchased on Facebook, and 23% purchased through Facebook-owned Instagram. All other platforms, including Twitter, Pinterest, TikTok and Snapchat, were in the single digits.”

Snapchat garners just 2% of purchases through a platform where TikTok and Pinterest garner 3%. Snapchat only goes up to 3% for the category of “clicked ad and later purchased” where TikTok and Pinterest garner 6%.

Read more ins Snapchat plans for December Holidays in June

Time to say "'Tis the season?"

pic from https://c1.staticflickr.com/8/7002/6507951677_df700b0401_b.jpg

The song "It's Beginning to Look a Lot Like Christmas" may have been running through people's heads yesterday due to the snow. But for marketers, the picture of Christmas starts to form a lot earlier -- too early for some, in fact. But there is some method to the madness of holiday marketing for those who pay attention to their customers. 

Here we are in November, and holiday marketing is in full swing already. In fact, some holiday marketing has been in place already since early October, much to the chagrin of those of us who think they should at least let us get through Halloween before decking things out in red and green. 
Read more in  
‘Tis the season for what exactly?

Related post: http://writewaypro.blogspot.com/2018/08/capitalizing-on-holiday-marketing.html