Marketing on wheels

Mobility Marketing: Toyota's e-Palette

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Advertising on cars is nothing new, but what we may be seeing in future is not limited to static car wraps but specially purposed vehicles that can change their function and their messages as needed.

At this year's CES, Toyota unveiled the e-Palette concept. The company anticipates first introducing it for use at the Olympic and Paralympic Games in Tokyo in 2020. But it is already working with partners like Amazon, DiDi, Mazda, Pizza Hut and Uber to develop the concept and its commercial applications. 

In a press release, Toyota describe e-Palette as exemplifying “Toyota's visions for Automated Mobility as a Service (Autono-MaaS) applications.” The vehicle itself is a “fully-automated, next generation battery electric vehicle (BEV) designed to be scalable and customizable for a range of Mobility as a Service (MaaS) businesses.”

Read more in Mobility Marketing: Toyota's e-Palette

A Wakeup Call for the Industry

It's the stuff of nightmares. You're driving a car but can't control it. You try to brake, but it refuses to stop. That's the scenario that Andy Greenberg vividly described in his article, "Hackers Remotely Kill a Jeep on the Highway—With Me in It."

The article went viral and finally got the public's attention about what the pair of researchers behind it—Dr. Charlie Miller from Twitter security and Chris Valasek, director of the Vehicle Security Research—have been trying to get across for years....

The suit against Chrysler and Harman points out that Miller and Valasek had alerted the companies to the vulnerability ahead of time, so they knowingly passed on a potentially dangerous product to customers. The danger is not "unique" (as Harman put it) to Chrysler or even to infotainment systems.

Another publicized car hack hit the news last month. University of California computer security professor Stefan Savage's research team demonstrated a successful hack of a Corvette through SMS messages. You can see it at work in this brief video.

- Read more in: http://www.baselinemag.com/blogs/a-wakeup-call-for-the-connected-car-industry.html#sthash.7lKlh8Qi.dpuf