Live Event Marketing for Journalism

Even in our high-tech, hyper-connected world, people crave the type of human connection that only comes through live events. According to EventMarketer's  2018 Event & Experiential Marketing Industry Forecast & Best Practices Study, 84 percent of marketers surveyed consider events integral to their marketing operations.

Among the brands tapping into the power of live events are the local journalism outlets under the USA Today Network umbrella.  

“We’ve focused on a couple of key areas, that are passion areas for local markets and audiences,“ Andy Yost, the company’s CMO said. “They offer an opportunity connect in a meaningful and consistent way, and show that their unique portfolio of local brands can provide value beyond great journalism.”

People are not one-size-fits-all. USA Today Network crafted different types of branded events that range in price and attendance, depending on the type of event.  >

“All events are designed to show the extension of the powerful network we’ve built and to expand connection with our audiences,” Yost said.

Read more in How USA Today Reaps the Benefits Of Live Events

Amazing visualization for sports

You don’t have to be a sports fan to be impressed by what real time analytics can do for sports. With

new offerings from Intel, we can now know exactly what speed and what heights a snowboarder achieved, and we can get a 3D view of basketball that goes far beyond anything we’ve ever seen before.....

 for data capture in basketball, Intel applied something completely different, 360-Degree freeD Replays. In February Intel partnered with the National Basketball Association to deliver 3-D experience to the fans watching live on TNT or on NBA.com, or through the NBA App.

Intel’s CEO Brian Krzanich said the “sweeping views of top plays from virtually any angle” make it possible for “people to experience NBA All-Star like never before.” The way it works is by setting out 28 ultrahigh-definition cameras to capture video images that can then be combined for 3D views from any position.

An article inThe Cauldron, "Digitization Is Upon Us — The Biggest Change In Sports In Over 100 Years," explained that the court is rendered into “a series of "voxels," small cubes to make up the volume of the area. Then, a computer can virtually place a viewer anywhere, providing a complete 360-degree view. See the videos here 

Read more in 

Sports Data Like You’ve Never Seen Before

Analytics that improve your game

Got game? Analytics can help you get it, whether your sport is tennis, golf, or baseball. The trick is tracking your swing. Read more here.