Live Event Marketing for Journalism

Even in our high-tech, hyper-connected world, people crave the type of human connection that only comes through live events. According to EventMarketer's  2018 Event & Experiential Marketing Industry Forecast & Best Practices Study, 84 percent of marketers surveyed consider events integral to their marketing operations.

Among the brands tapping into the power of live events are the local journalism outlets under the USA Today Network umbrella.  

“We’ve focused on a couple of key areas, that are passion areas for local markets and audiences,“ Andy Yost, the company’s CMO said. “They offer an opportunity connect in a meaningful and consistent way, and show that their unique portfolio of local brands can provide value beyond great journalism.”

People are not one-size-fits-all. USA Today Network crafted different types of branded events that range in price and attendance, depending on the type of event.  >

“All events are designed to show the extension of the powerful network we’ve built and to expand connection with our audiences,” Yost said.

Read more in How USA Today Reaps the Benefits Of Live Events

3D printing for cars: not just for prototyping

Efficient supply chains can be identified by a handful of components: proximity, flexibility, and minimal waste. Now, the automotive industry is hoping to capture some of these same benefits through the use of 3D printing. 

Though it hailed 3D printing as the "third industrial revolution" in 2012, The Economist  cautioned that it "is not yet good enough to make a car." Since then, though, 3D printing, referred to as the additive manufacture in the auto industry, has advanced to the point that car bodies can and have been printed. In future, additive manufacture will likely be an integral part of the car supply chain, and not just at the point of creating models for design or rapid prototyping. 

This past year, Deloitte University Press published a detailed study of the future prospects for car manufacturing in an article titled 3D Opportunity for the Automotive Industry. The value of 3D printing for rapid prototyping and realizing innovative new design has already been established across industries, but it can also be used in manufacturing the end product. That is what has the potential to really transform the supply chain for the car industry.

Read more in 

3D Printing Reshapes Automotive Supply Chain 

See the carbon fiber body of the Strati car beign printed in this video.