A straight pitch?

Today I received the following email (personal identifiers removed):

Ariella,

As you may know, in my capacity as Chief Marketing Guy for The __ __ Project, I help facilitate networking meetings for professionals who are members of ___ with other professionals who I am connected with on LinkedIn and in other networks.
There is a ___ member named ___, [She] is looking to meet and network with (NOT sell to) other professional business women who are serious about their businesses and careers. I was wondering if I can make an introduction and facilitate a networking meeting between the two of you.
Let me know.
Make it a wonderful day. 

I responded that I would just send an invitation to connect on LI, which I did (though I then discovered that the person was there twice, having failed to remove her old profile). I got this response to that:

Ok cool.

Would you be interested in us setting up a meeting  between the two of you?

I declined that honor because I really don't favor in-person meetings. 

He didn't like that and tried to still persuade me by saying, "Really? Why is that? They are extremely effective. I have meetings multiple times a week, and thus grow my network effectively and successfully."

Well, good for him. I happen to be connected to over 1300 people and organizations online, though I've only met a small handful of them. And some people I've taken the time to meet have proven to be a huge waste of my time.  
 I wrote back:
 "Just a matter of personal preference. I don’t mind talking on the phone, and I’ve found it works just as well." 

He finally dropped the matter. The fact that he was so keen on the meeting, though, makes me suspect that the woman he was contacting was not just trying to meet other professionals but to try to sell her services to them. That is what she does professionally, marketing.  And that would make the original claim that said "(NOT sell to) false." In fact, likely that's what he was being paid to do, procure prospective clients for her under the guise of setting up networking.

What makes this even more suspect is that the guy who claims he loves meetings hasn't even met the person he's promoting! I sent her a message about the pitch via LinkedIn and she said that someone else at the same organization is trying to set up a meeting between him and her. Hmm...

Crowdsourcing creativity in the cloud

Betterific is the attempt to harness the power of the web to improve on the concept of a suggestion box and on just about everything else. It is intended to give people a chance to not only voice their ideas for improving what is already out there, but to be heard as well. Read more in 

Crowdsourcing the Corporate Suggestion Box

Big data for dogs of all sizes

Devoted as people are to their dogs, they can’t watch them every minute of the day. But now there are devices that do for dogs what Fitbit does for people. Some have launched, and some are still working on funding through Kickstarter.  Read more in 

The Quantified Canine

Don't leave earth without it

Whether it will be in just a matter of years or of decades, the possibility of regular people taking trips into space the same way they travel to the far reaches of the globe could become a reality within our lifetime. The question is: when you set off for such a trip, what do you pack along for money?
While previous generations may have packed travelers’ cheques, such paper relics just don’t seem to fit in with the space age. The only feasible solution to the problem of payments in, to, and from space, is a digital one. PayPal believes it will handle that problem with its introduction of PayPal Galactic.  But that answer raises a number of other questions. Read more here

Related post: http://writewaypro.blogspot.com/2013/05/star-trek-and-final-frontier-of-currency.html

3D printing really takes off with the help of big data

The only thing holding GE back from fully integrating 3D printing was insufficient data to assure uniform results. "A part is made out of thousands of layers, and each layer is a potential failure mode," Prabhjot Singh, head of the GE lab working on such processes, told MIT Technology Review. "We still don't understand why a part comes out slightly differently on one machine than it does on another, or even on the same machine on a different day."Now GE has come up with a big data solution to that problem.

Read more in 

Big Data Helps 3D Printing Take Off

How green is my internet?

The late Ed Koch, who served as mayor of New York City for multiple terms in the 1980s, was famous for asking, “How am I doing?” Extending the question to the impact of its operations on the health of the planet, eBay has developed a way to get an automatically updated response. And the online auction powerhouse hopes to encourage other businesses to ask the same question, too.

In March, eBay released Digital Service Efficiency (DSE) -- http://dse.ebay.com/ -- a dashboard designed to reveal the company's datacenter energy efficiency in the style of a car’s MPG rating. The metric is based on “four key areas: performance, cost, environmental impact and revenue,” eBay said. Quarterly performance reports are measured against the yearly goals.

On May 24, eBay posted its first quarter results on its DSE blog.

Read more in 

Everybody Wins in eBay's Eco-Friendly Bid

Promotions on the spot

Serendipity at the supermarket occurs when you spot your favorite cereal and have the coupon in hand. More likely, though, you have to hunt for your coupon, only to discover that it expired last week. At that point, you can either pay up or settle for the cheaper generic -- unless, that is, you're able to get a coupon on demand.

This third option, available at some stores by a company called VisibleBrands, is one made possible by analytics.  Read more in 

'Clipping' Coupons as You Need 'Em 

Data and the Deep

Google Maps Street Views have been used to showcase countries and art museums around the world in the Google Art Project. The data gathered from camera captures around the globe contributes to the Google Earth project, which allows people to view "any location in the world," including the sky, the moon, and Mars. It also offers views of the ocean, on both Google Earth and its Wonders of the World Project, through its partnership with The Catlin Seaview Survey. Read more at 

Data & the Deep Blue Sea

How I ended up writing about alpacas is explained here

It's due to the connection made between them and Bitcoin.

So how did this less-than-obvious pairing begin? The Grass Hill Alpacas farm in Haydenville, Massachusetts is owned by Jim and Nancy Forster. It was their son, David Forster, who convinced them to accept bitcoins. Forster, who calls himself a “self-taught economist,” claims the distinction of being the first merchant to sell a product for bitcoins. 
Read more in 

Alpacas: the unofficial mascot of bitcoin?

Jane Austen's influence on English language

A recent Guardian article on Jane Austen as the "queen of modern slang:" fits quite well with a piece I wrote a few months back about the influence of her work on the literature that followed -- as confirmed by big data in The Big Wow-Wow & a Bit of Ivory

The Guardian article informs us that

Oxford professor Charlotte Brewer told the Hay Festival in Hay-on-Wye that while Austen had a great influence on the first Oxford English Dictionary published in 1928, she is quoted 1,640 times in the most recent edition.Entries include 321 phrases from her 1815 novel Emma, which includes ‘dinner-party’ and  ‘brace yourself’. She also came up with ‘if I’ve told you once, I’ve told you 100 times’.

As the piece is very short, though, it adds in a piece of what it considers good news: an upcoming  BBC adaption of Death Comes to Pemberly. I don't usually like the modern writers' takes on the most popular couple of Pride and Prejudice. Someone picked out that book for me once, and I couldn't even bring myself to finish it. That's saying quite a bit. However, I have no objection to the Jane Austen stamps issued by the UK recently. They are little works of art in themselves.

Star Trek and the final frontier of currency

Yes, I did get paid to write about Star Trek, at least in terms of envisioning money in the future in works of science fiction. I also mention Star Wars and The Handmaid's Tale.

 Part of the geek appeal for Bitcoin users is that it is a real-life example of a concept often featured in science fiction or sci-fi-oriented computer games: an advanced, universally accepted form of currency.

Universally accepted forms of payments become essential in a society in which space travel enables humans – and other sentient beings – to hop from planet to planet inhabited by civilizations of all kinds. Read more in Is Bitcoin science fiction come to life?

Living the libertarian dream on the sea?

The #libertarian  connection of seasteaders and #bitcoin
Bitcoin represents more than a digital currency. For many adopters, it is a means of breaking free of government and financial institutions’ control over money.

The Seasteading Institute’s philosophy dovetails with the views Thiel espoused in an April 2009 essay for the Cato Institute, “The Education of a Liberatarian.” In that piece, he declares that libertarians must get beyond restrictive government systems by finding a place of their own:

“The critical question then becomes one of means, of how to escape not via politics but beyond it. Because there are no truly free places left in our world, I suspect that the mode for escape must involve some sort of new and hitherto untried process that leads us to some undiscovered country; and for this reason I have focused my efforts on new technologies that may create a new space for freedom.”

 Read more in Why do 'Seasteaders' Love Bitcoin? 

Data on drugs, dollars, & docs

One of the issues that Dan Ariely addressed in his book, The Honest Truth About Dishonesty, and in his 2009 blog, centered on the question of payments to doctors:

The real issue here is that people don’t understand how profound the problem of conflicts of interest really is, and how easy it is to buy people. Doctors on Pfizer’s payroll may think they’re not being influenced by the drug maker -- 'I can still be objective!' they’ll say -- but in reality, it’s very hard for us not to be swayed by money. Even minor amounts of it. Or gifts. Studies have found that doctors who receive free lunches or samples from pharmaceutical reps end up prescribing more of the company’s drugs afterwards.

Propublica launched Dollars for Docs. to publicize how much doctors are paid. At this point, its data encompasses more than $2 billion in payments that 15 major drug companies made to doctors in the period from 2009 for 2012.
Read more in Data on Drugs, Dollars & Doctors

OK, you got people's attention, but is it the kind you really want?

#marketing #stereotyping Well, if the goal was to get people talking, Samsung did succeed in that. But in the internet age we are learning that not all publicity is good publicity. BTW the vacuuming trick for the hair appeared in a video that showed how a dad made his daughter's pony tail.   It can do that, but it won't braid.

If you're longing for the good old days when bashing women was the way to go when using stereotyped marketing, just take a quick trip down memory lane with this collection of commercials.

                                         

For more on attention at all costs, see http://tomfishburne.com/2013/05/controversy-marketing.html

Winnowing the web

While advanced technology is what enables this kind of collaboration and capacity, Whaley’s model is decidedly low-tech: The printed page of the Talmud. In presentations to the Science Online Bay Area (SOBA) Innovations in Academic Publishing and Peer Review last fall, he showed how the Talmudic layout consists of the original text in the center surrounded by annotated commentary. This arrangement is paradigmatic "of a work where the dialog around the meaning and relevance of a passage creates the value for that passage in and of itself," Whalen said at the time.
read more in Winnowing the Web With Crowdsourced Annotation