The key to digital real estate marketing

“Location,” that key word emphasized how important  physical location was by repeating it twice in identifying the three most important factors in real estate. However, that may be outmoded in today’s trend for shoppers to seek out what they want online. To reach that market, it’s necessary to locate them via the web. That’s what Union Street Media (USM) is all about.

USM is a marketing firm that applies the model of capitalizing on social media to convert sales with targeted ads and communications through these platforms to the real estate industry. It has a staff of campaign managers whose job is to expand the reach of their clients’ sites through digital marketing strategies, including demographic analysis and reporting and tailored ads and communication to their target market.

Read more in 

Location, Location, (Virtual) Location

Marketing email fail

File under "Irony" or maybe just "Whoops!"

The following is something I just got in my email copied exactly as it came. Yup, they left in the code and failed to insert the name that is supposed to show how they really know what they're talking about in terms of getting data right for effective marketing.

Hi {lead.First Name:default=}, When you look at recent statistics around social media, marketing, and customer care, what story do they tell? At Sprinklr, we believe the enormous shifts in technology and marketing over the past decade mean that customer experience (CX) will soon be the central focus of every company that wants to stay relevant and stand out from the crowd. Customers are already asking for it, and now it’s time for brands to catch up. RECENT DATA BACKS THIS UP Sprinklr - 29 West 35th Street 7th Floor New York NY You received this email because you are subscribed to emails from Sprinklr. Unsubscribe from all future emails

AI revs up Harley-Davidson sales

pic from https://commons.wikimedia.org/wiki/File:Harley-Davidson_Sales_Co.jpg

After doing some research, Jacobi discovered artificial intelligence technologies working in the sales and marketing space. Among them was Adgorithms with its AI platform, "Albert."

"Then I had a synchronistic moment," Jacobi recalls. On a walk, he met "this guy, Or, and started chatting with him." That was Or Shani, the CEO of Adgorithms. When Shani explained what he did, Jacobi "told him I had been planning to be in touch with him."

So it was the combination of planning and serendipity that formed the basis of the business relationship between Harley-Davidson and Adgorithms.

- See more at: http://www.baselinemag.com/innovation/harley-davidson-boosts-digital-marketing-with-ai.html#sthash.PkNzrCBL.dpuf

Learning to go paperless

picture from Pixabay

U.S. New and World Report ranks the MBA program at Temple University's Fox School of Business among the best part-time programs in the nation. Technology's role in increasing the efficiency and speed of the process plays a role in that ranking, according to William Rieth, director of Graduate Enrollment Management, because it enables the school to increase enrollment with the most qualified applicants.

About 1,500 students are enrolled at the Fox School, though the number of applicants is close to double that figure. Working with thousands of paper application documents—including student essays, letters of recommendation, test scores and transcripts—consumed a great deal of time and resources. "Our recruiting team was drowning in the documents," Reith reported....

"Many people have a sense that things can be better, but change management is hard," Reith points out. He reports that the biggest challenge in the paperless experiment was "shifting the culture from a physical paper orientation," and adds that the success of the experiment is the school's part in "driving the digital transformation."

- See more at: http://www.baselinemag.com/crm/an-education-in-paperless-efficiency.html#sthash.bxCNedXQ.dpuf