Nearly everything you wanted to know about NFTs but were afraid to ask

Some non-fungible tokens (NFTs) have sold for millions of dollars, and experts expect the market will exceed the billion dollar mark by a couple of hundred million within 2021. What is this thing that is creating new markets and has captured the attention of creators, collectors, and crypto-enthusiasts?

An NFT is a specific type of digital asset. The token refers to a virtual entity. Cryptocurrency like Bitcoin and Ethereum are examples of tokens. However, cryptocurrency is by definition fungible. It is meant to be mutually interchangeable with other forms of money. In contrast, something that is non-fungible is truly one-of-a-kind.

It brings to mind the descriptive phrase in Antoine de Saint-Exupéry’s The Little Prince, “unique in all the world” that the prince applies to his rose as distinct from all others. In contrast Gertrude Stein declared there is no difference among roses: "Rose is a rose is a rose is a rose."

Money in all its forms, including digital tokens is the interchangeable rose. But an NFT is a token immortalized as something distinctive

 Read more in  NFT Explained: How to Make, Buy and Sell Non-Fungible Tokens

Marketing opportunities in Clubhouse

What’s in this article:
Audio platforms have exploded over the past year – Clubhouse is one of the best-known names
Clubhouse allows brands to connect with their customer through the engaging power of live events on a virtual platform that keeps the focus on the content of the words and ideas rather than looking good on the screen

With so many social media platforms out there, how do you select which one is a good fit for your B2C brand? The answer is the one that delivers an engaged audience, which may just be an audio platform.



Read more in Why Marketers Are Jumping on Audio Platforms

First and best are not the same for holiday marketing

Snapchat already announced the launch of its  holiday resource hub for marketers in early June. to get marketers to start thinking December holidays before summer has even arrived, it offered an eight-page long US Festive Shopping Season 2021 Handout guide.

Within the handout, it offers some very flattering statistics for Snapchat. For example, “89% of Snapchatters are interested in try-on AR experiences.” While that number could well be arrived at through a selection of people loyal to the platorm, that doesn't mean that Snapchat would be the best vehicle for most marketers.

In fact, as Retail TouchPoints reports, Snapchat has the smallest market share for social shopping:

“Facebook and Instagram are the clear leaders in the social shopping space: 34% of those surveyed purchased on Facebook, and 23% purchased through Facebook-owned Instagram. All other platforms, including Twitter, Pinterest, TikTok and Snapchat, were in the single digits.”

Snapchat garners just 2% of purchases through a platform where TikTok and Pinterest garner 3%. Snapchat only goes up to 3% for the category of “clicked ad and later purchased” where TikTok and Pinterest garner 6%.

Read more ins Snapchat plans for December Holidays in June

What you need for imaginative play

"Timeless Toys. Endless Possibilities" is the title of the first-ever marketing campaign for Melissa & Doug. Of course, the brand believes that its toys are the key: “When playing with a Melissa & Doug toy, imagination runs wild — a toy broom isn't just a broom, it's a rocket ship heading to the moon.”

It’s a nice idea, and there is something, indeed, timeless about low-tech toys. However, in truth, even a real broom or even a stick that fell off a tree or an empty box left from another purchase could also serve as a rocket ship for the kid with imagination.

In fact, if imaginative play is your goal, less is more. It’s when you can’t buy everything you want to play with that you are forced to improvise and get more creative.

Read more in Toys Powered by Imagination

Related post: http://writewaypro.blogspot.com/2020/10/now-you-can-revisit-your-childhood-on.html