Why I passed on an opportunity

Photo credit: https://unsplash.com/@brett_jordan

 

Today I turned down an offer for a job.

It wasn't because I didn't have time to do it.
It wasn't because I didn't want to work for the person who asked me.

The reason I declined was that I realized, while I could certainly wing it and not mess up altogether, there are better people out there for the particular goal this person had in mind with a very specific target audience. 

Specifically, the person who contacted me is one of my LinkedIn contacts with whom I've exchanged messages. She said she liked my writing style, which is why she thought of asking me for an editing job.

The problem is that it's to edit a book aimed at tweens. I've certainly read my share of such books in the past, but it's not at all my area of focus. 

I could do what others do and just say, "Sure I'm up for anything from anyone willing to pay me." But I'm burdened by something called integrity that prevents me from doing that.

I know that for her book to be a commercial success, she has to work with an editor who really

know the market well. Editing a book is not just a question of catching errors but of making sure

it will resonate with its target audience.

I don't know the ins and outs of that particular segment of

the population well enough to serve the author as well as she deserves to be served. That's why I declined.

If you think that's not the way to do business, then we will never be on the same page. On the other hand, if you appreciate a marketing consultant that will not betray your trust, then we can talk. 

You can send me a message via the contact form on my site.

 

Seeing stars

As the text below says, this is the second time the writer is contacting me asking me to do him the favor of posting an Amazon review of his book. Notice, he never asks me to read it, and he certainly doesn't offer to send me a copy to make sure I have access to it in order to read it and review it. On the contrary, he says, the favor he requires would take a mere 30 seconds. Now, I'm a fast reader, but not that fast. It would take me at least an hour to read even a very short book, and I believe I have no business reviewing a book I have not read.

Lest you think that I'm misrepresenting the request, I've copied the email in full. In light of this unwitting disclosure, one should add more than the usual number of grains of salt in assessing how accurate the starred reviews are. It's also interesting to see how the author plays into all the persuasive tactics to get someone to feel good about bestowing a favor while in effect playing into a lie.

I could really do with your help Recently I emailed about my attempt to get some reviews for The End of Certainty, on Amazon. The response was incredible and I now have 48 reviews. I really was humbled by the response and can't thank you enough. I do however have one last request. If you weren't able to give me a quick review last time, just pressing the 5 star button would be enough, then please please help out now and do it. Amazon has a rule that it starts promoting books that get at least 50 reviews. As a result I'm tantalizingly close to getting on their list. Just a few more reviews is all I need. Below is the email I sent before, to help jog your memory on all this. The End of Certainty has been doing quite nicely since I published it, and many of the people who've read it have said extremely nice things about it. Over 25,000 people have copies. The success of it has amazed me. However I have a problem and I could really do with your help. It seems the Millennials are all fantastically good at the social media world and as a result they like and review lots of materials. However my audience is people like you. You're older than your average millennial, and as a result don't feel so obliged to get involved in the whole scoring and reviewing stuff. I understand, because frankly, I think the same way. However it's causing me a problem, which I hope you can help me with. To get the Amazon AI  to notice the book, and therefore get it to a wider audience I need to get over 100 reviews. These don't need to be in depth reviews, something as simple as, it was interesting, or simply giving it a star rating is enough. You'd be doing me a huge favor by getting involved. I just need 30 seconds of your time. Because of the odd way Amazon works, US reviews show up in the UK Amazon store, but NOT the other way around. As a result putting the review, or giving it a star rating on the US Amazon Store would make a huge difference to me. Thanks again for your support, it really does help. Please click here to go to the correct page on Amazon

Is your face your calling card?

Many books include pictures of the author on the back cover or inside the jacket. That is one thing I never bother to check when considering whether or not I want to read a book.  I  still don't really think about the author's appearance as I read. And I don't really think about my own as I write. 

I use a quill for my signature picture here, as well as on my other blogs. It also serves as  my profile photo  on Facebook, Google+ and Twitter. I feel it conveys what I am about more accurately -- in terms of my role as writer - than my photo would. Or maybe I'm just camera-shy.

On  the other hand, my actual photo does serve as my profile picture for the UBM boards on which I write. The policy there, as it is for many newspapers, is to require a photo for the writers. Those who comment only and don't blog can get away with using any picture they like for their profile photo or just use the default picture if they don't bother to upload one of their own. 

Once I had my picture posted in that way, I put it in for my LinkedIn profile, as well. It seemed more consistent to have the same picture represent me there. Also the more standard practice on LI is to use an actual photo than a representational picture.  I still can't see attaching a photo to a resume, though anyone who wishes to find my photo simply has to do an online search to find one in a fraction of a second.

While the net dooes tend to attach author faces to content,  I don't believe I am more drawn to articles that feature faces.I must be  in the minority, though, because I'm certain that those who demand faces find that they are effective at drawing more audience interest. 

. What do you think about  the face as calling card?