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Monday, August 27, 2012
Thursday, August 16, 2012
When people are counting on you
Character in both the sense of behavior and literary persona considered in http://uncommoncontent.blogspot.com/2012/08/its-easy-to-be-evil.html
Wednesday, August 8, 2012
Getting to "just right"
It's not just Goldilocks who tests out what's too hot or too cold or too hard or too soft in the pursuit of what's "just right." RUTH is a robotic arm that does the same for car interiors, checking what is there against the data of what humans prefer. Read more about it here.
Thursday, August 2, 2012
The intelligence behind content is not always obvious
I'm a stickler for correctness, and really have to hold myself back from alerting people about mechanical mistakes that appear in their posts and gaining an unwanted reputation as a grammar or spelling Nazi. Really, the only time people may feel thankful is if you catch it before it is published.
As a general rule, the most professional image for a business calls for correctly written content, but in terms of what actually is good for business there are always exceptions to the general rule.
In The Joys of Yinglish, (pp. 60-61) Leo Rosten includes a story about mistakes appearing in a sign. I've modified it somewhat, but kept the gist:
The sign of a store read: "EVRYTING FOR THE KICHEN" One of the men passing on the street walked in and told the owner, "There are three mistakes in the spelling on your sign." The owner calmly responded, "I know."
Surprised, the man asked, "If you know, why don't you correct it?"
The owner said, "Why should I? Each day, several people come in to tell me there are mistakes on the sign. Once they're in the store, at least half of them end up buying something."
So you see in this example, spelling errors prove good for business because they achieve a marketing objective: they get people in the store where they can actually make a purchase.
As a general rule, the most professional image for a business calls for correctly written content, but in terms of what actually is good for business there are always exceptions to the general rule.
In The Joys of Yinglish, (pp. 60-61) Leo Rosten includes a story about mistakes appearing in a sign. I've modified it somewhat, but kept the gist:
The sign of a store read: "EVRYTING FOR THE KICHEN" One of the men passing on the street walked in and told the owner, "There are three mistakes in the spelling on your sign." The owner calmly responded, "I know."
Surprised, the man asked, "If you know, why don't you correct it?"
The owner said, "Why should I? Each day, several people come in to tell me there are mistakes on the sign. Once they're in the store, at least half of them end up buying something."
So you see in this example, spelling errors prove good for business because they achieve a marketing objective: they get people in the store where they can actually make a purchase.
Wednesday, July 18, 2012
Confidence as a marketing ploy
That's what GM's clearance event is about, as discussed in my latest blog post for theCMOsite
Tuesday, July 17, 2012
A fitting solution?
Analytics applied to the problem of finding clothes that fit: Does This Look Good on Me?
my latest post on All Analytics.
my latest post on All Analytics.
Monday, July 16, 2012
Robots and Retention
Even the most conscientious student sometimes drifts off in class. Some literally fall asleep, but more often, their thoughts just carry them away from the classroom. Good teachers learn to observe the signs that indicate a student is zoning out and know how to get them to focus by recapturing their attention. But is it possible to get a student to stay focused when a teacher cannot respond in a personalized way? That is becoming a very practical concern when classroom sizes expand and as online courses remove the teacher from the classroom altogether.
A study proved robots can be programmed to regain students attention. Children who had the robot intervention performed better in answering question on what they heard than children in the control group. I wrote about it for EducationalIT.
Of related interest: http://mashable.com/2012/07/15/human-robot/ and http://www.cnn.com/2012/07/11/health/uncanny-valley-robots/index.html
A study proved robots can be programmed to regain students attention. Children who had the robot intervention performed better in answering question on what they heard than children in the control group. I wrote about it for EducationalIT.
Of related interest: http://mashable.com/2012/07/15/human-robot/ and http://www.cnn.com/2012/07/11/health/uncanny-valley-robots/index.html
Monday, July 2, 2012
following the 9 yard trail
Today, when I looked up something else, I happened across several theories for the origin of the phrase "the whole 9 yards." If you would like to see them in a nutshell, check out the source for this graph http://www.phrases.org.uk/meanings/the-whole-whole-nine-yards-enchilida.html. It did leave out the suggestion that it was linked with wedding veils, as one of the writers quoted in http://www.straightdope.com/columns/read/504/whats-the-origin-of-the-whole-nine-yards/ declares. It also leaves out the idea that "A mediaeval test requiring the victim to walk nine paces over hot coals" which is mentioned in http://www.phrases.org.uk/meanings/the-whole-nine-yards.html However, that is rejected on the site because the presenter doesn't buy that a phrase from so long ago would only show up in print for the first time in 1962.
Thursday, June 28, 2012
Major video fail
My blog on the video that spurred a storm of negative reviews, the trending hashtag #sciencegirlthing and a viral status that the EU Commission would have been happier without is posted here. There is additional information, like the fact that the video cost 102,000 Euros to produce, and more links in the comments.
Friday, June 22, 2012
Punctuation, pronouns, and pet peeves
From This Embarrasses You and I*Grammar Gaffes Invade the Office in an Age of Informal Email, Texting and Twitter"
"People get passionate about grammar," says Mr. Appleman, author of a book on business writing. They sure do, which is why this Wall Street Journal piece has garnered around 600 comments in just a few days. People chime in with their views on the LinkedIn groups I shared it on, as well
.
"People get passionate about grammar," says Mr. Appleman, author of a book on business writing. They sure do, which is why this Wall Street Journal piece has garnered around 600 comments in just a few days. People chime in with their views on the LinkedIn groups I shared it on, as well
.
Some of us mess up by accident when typos creep in or due to ignorance of the rules of grammar. One of the things that makes me cringe is seeing constructions like "whomsoever wrote this." In a way it's worse than using "who" where "whom" is warranted because the latter is accepted by some as a less formal, conversational style. The person who inserts the m where it is not needed, on the other hand, is trying to appear well-educated enough to know of the word "whom" while showing ignorance of the fact that it is not to be used as a subject pronoun.
But the most common irritant is the misuse of apostrophes -- sprinkled over the letter s when just he plural form is needed and not the possessive -- or left in "it's" when the writer clearly means the possessive form rather than the contraction of "it is."
Sunday, June 17, 2012
If the school can't get to the museum
you can now bring the museum to the school with the Google Art Project. Even if the school does have access to some art museums, the project gives them an expanded view with examples of art from around the globe, but no works by Picasso -- see more on that in the comments.
Wednesday, June 13, 2012
Analytics and the job search
My latest post on analytics , How Analytics Can Help You Find That Dream Job, looks at a job site that uses algorithms to come up with compatible matches between employer and employee.
Sunday, June 3, 2012
Technology and education blogs
I wrote about Coursera's innovation in the online education and the possibilities of automated readers for writing assessment
Wednesday, May 23, 2012
Farmers milk analytics for optimum breeding
They've been doing it since the middle of the last century, but now they have the high tech advantage for greater precision. Read about it here: Got Milk? Then You've Got the Product of Analytics
Sunday, May 20, 2012
A couple of literary devices
A question of literary devices was raised by kid prepping for the English Regents. Looking for a comprehensive list, I found http://literary-devices.com. I like the contrasting terms: polysyndeton and asyndeton. The former is the term for adding in conjunction even where they usually would be absent, like "Tom and Dick and Harry," if you want to stress each one separately rather than presenting them as a collective unit. Asyndeton refers to dropping the conjunction for greater impact as in the expression, "Reduce, reuse, recycle." That could also account for the memorable quality of "We came, we saw, we conquered."
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