Having been a freelancer for nine years now, I knew I'd be disappointed with the insight offered by the clickbaity title
"Do You Have What It Takes to be a Moneymaking Freelance Writer?"
But because I really am a curious person who checks things out rather than assuming they are what I believe them to be, I clicked it to find out for myself.
All the advice in that post focuses on writing well and being disciplined about sticking to it, reading voraciously, and being curious. In other words, we have the old cliche of work hard to follow your dream, and you will attain it.
Utter nonsense! Real life doesn't work like a Disney movie.
The difference between those who really make money and those who don't is not the skills you develop but the connections you make... and a touch of serendipity.
Why skills alone don't cut it
You can be a writer on par with Jane Austen, but if you don't get your abilities noticed by the right person at the right time, you could end up churning out blogs for just $5- $10 a piece on sites like Upwork. Just working hard won't advance you that far.
The content mill proposition
In fact, that myth is what content mills use to lure writers into complicated reward structures that assure them of only fractions of a cent per view payable at some unattainable threshold level. "Just keep generating content, and you'll increase your earnings," they say, dangling that carrot that will forever remain out of reach for the poor souls caught up in such systems.
Fame without fortune
A similar ploy is used by those sites that will offer you no compensation other than exposure, which, they say, will, ultimately lead you not just to fame but at least some fortune.Don't you believe it!
Those who get sucked into such system will be mired in the false reality of low rates, which are not a reflection of quality of work as much as they are of the resources or generosity of the publisher.
The only way forward as a freelancer
You have to connect with people who either have the power to hire or who can recommend you to those who do. You also need to get on board when the publication is flush enough with funds to offer a decent rate rather than demanding you work fora pittance. That's where the next quality comes in.
Serendipity
The way I ended up writing on tech was due to serendipity. In 2010, when I was starting to see possibilities in freelancing, I discovered an ad for work on Internet Evolution (it no longer exists). It was offering writers $10 per comment (that not per blog but just per comment). It seemed easy enough, so I signed on and then signed on to comment on additional sites form the same publisher.
After a short while I was invited to writer at the rate of $200 a blog. For someone who was still at the beginning of her writing career, it seemed to be pretty good rate, particularly as it had the buying power beyond what $200 buys today. In fact, some would still consider that a good rate because there are publishers out there that won't pay more than $100 or even $25 a blog. I know this because every once in a while I reach out to a publication or have it reach out to me and get offered those very low rates despite having hundreds of publications to my name now.
The point is that without having connected with the people who were then offering a rate that they considered fair rather than what they considered what was the least writers would settle for, I had an anchor amount that didn't put as far down as those plugging away for $25.
As it turned out, my timing was especially fortuitous because some time later the comment compensation dropped to $5, and newer sites tried to get writers to work for just $150 a piece. I only still got the $200 because I insisted on it.
Myths of merit
Did I retain what was becoming a higher than average rate it because I'm that much of a better writer? No, nor do I believe that writers who have positioned themselves to consistently earn $1 a word are necessarily better wordsmiths than I, though they likely are better negotiators and networkers.
That merit is always rewarded and that better performers are always compensated better because they're worth is is a myth. While it's good to read myth-like stories and fairy tales to build you imagination as a writer, it's not good to believe that virtue, hard work, or event talent is inevitably rewarded in real life.
Reality
As in any business, for freelancers to prosper, they need to make those vital connections that will give them opportunities for work and income.
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Tuesday, August 7, 2018
Not Your Parents' Back-to-School Marketing
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While the heat of summer draws us to the beach, marketing campaigns pull us in another
direction – back-to-school season. Yes, it’s that time of year again, and today’s marketing campaigns must work with the expectations of parents -- and students – to be successful.
The back to school shopping season is a big deal for retailers. The National Retail Federation (NRF) estimates the spending for back-to-school shopping to hit $82.8 billion this year. That’s one of the highest on record.
According to a recent JLL Retail survey, low costs and wide selection are important factors to the majority (70 percent) of parents. They favor stores associated with low prices, ranking Walmart (50 percent) and Target (47 percent) among their top picks, and far ahead of Amazon (16 percent). Kids have substantial influence on purchases. More than 57 percent are involved in deciding which store to shop at, and specific items to buy.
Read more in
Back-to-School Marketing Trends: It's All About Gen Z
Blockchain Could Track Ads
Digital ads have the advantage of scaling personalization effectively. But with the rise of ad fraud pushed forward by “bots,” numbers can appear inflated way beyond true human audiences. Some see blockchain as the most promising solution to this problem, given its function to act as an immutable ledger,
Blockchain has the potential to play a significant role in marketing and advertising. That vision is now being realized, thanks to the increasing awareness of digital ad fraud that is prompting marketers to seek greater transparency -- a primary attribute of blockchain technology.
The revenue currently lost to ad fraud is staggering. According to Juniper Research, losses will amount to $19 billion this year, which translates to roughly $51 million a day. Those numbers are expected to more than double over the next five years, to the tune of $44 billion.
Shidan Gouran, president and CEO of Global Blockchain Technologies Corporation,says the problem is exacerbated by “programming bots to emulate human behavior to simulate engagement and traffic to earn revenue from those ads.” But he sees the possibility of curbing the fraud through blockchain by implementing solutions like adChain.
Read more in
Using Blockchain To Beat The Bots
A different lookalike strategy to fit GDPR
Privacy concerns, and the need for GDPR compliance for any company that is globally connected has made it necessary for brands to find ad targeting alternatives.
The question is: are marketers going to step back, or take a step forward, with a new paradigm of lookalike data?
The trend in programmatic advertising has been to tap into more -- and more -- data about individuals, to deliver more personalized approaches. But with the rise of GDPR, not all data is fair play in the EU, and that changes the rules of the game.
Some companies are rolling back personalization and reverting to more traditional forms of contextual advertising. Others are looking forward by leveraging data in new ways.
Earlier this week, Cedato officially released its Contextual Lookalike Targeting technology for programmatic video.
Read more in
Redefining Lookalike Strategies For GDPR Compliance
Wednesday, July 11, 2018
Silver platter service goes digital
via GIPHY
Though luxury shopping was once the province of bricks-and-mortar locations, it now has arrived online.
When it comes to summer vacations, most begin planning online – including those in the luxury market. What many of us do is compare prices for various flight and hotel options on sites like TripAdvisor and Kayak, to find something within our budgets. For those whose time is more valuable than money, however, the goal of online shopping is different.
“Let me tell you about the very rich,” F. Scott Fitzgerald is famous for observing, “They are different from you and me.” The same goes for luxury marketing.
Thursday, June 28, 2018
The Dark Side of Technological Progress
Takeaway: Media consumption is evolving alongside technological advances like artificial intelligence (AI). While we generally embrace progress, we have to also be aware of the downsides of some forms of technology. There is a dark side to AI’s capability when it is used in promoting fake news.
The dark side of technology was among the topics explored at NYC Media Lab’s second Machines + Media conference, which was sponsored and hosted by Bloomberg at its global headquarters in the city on May 15. Though some of the sessions were more about looking at what tech is currently available to media, even those brought up the shadow of manipulation and misinformation.
Read more in With Great Progress Comes Great Responsibility
Social and shopping: there is a generation gap
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Fashion choices are very much influenced by what shoppers see online. One way brands can grab audience attention is through social media.
GlobalData surveyed 5,000 U.K. shoppers and found 30.4 percent of U.K clothing shoppers are using social media to inspire their clothing choices. The survey revealed that even though Facebook still dominated shopper attention overall, it was not as popular among younger generations. This year’s Piper Jaffray Taking Stock With Teens® survey took note of the preferences of 6,000 teens in the U.S. Only eight percent of teens admit to using Facebook, making it the second least favorite social media platform, ahead of Pinterest.
However, Facebook-owned Instagram has seen so much retail success that it just added that shopping capability to Instagram Stories. The company’s June 12 announcement referred to the 300 million who check Instagram Stories daily.
Read more in
Instagram Stories: Shopping For Gen Z
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