OK, you got people's attention, but is it the kind you really want?

#marketing #stereotyping Well, if the goal was to get people talking, Samsung did succeed in that. But in the internet age we are learning that not all publicity is good publicity. BTW the vacuuming trick for the hair appeared in a video that showed how a dad made his daughter's pony tail.   It can do that, but it won't braid.

If you're longing for the good old days when bashing women was the way to go when using stereotyped marketing, just take a quick trip down memory lane with this collection of commercials.

                                         

For more on attention at all costs, see http://tomfishburne.com/2013/05/controversy-marketing.html

Winnowing the web

While advanced technology is what enables this kind of collaboration and capacity, Whaley’s model is decidedly low-tech: The printed page of the Talmud. In presentations to the Science Online Bay Area (SOBA) Innovations in Academic Publishing and Peer Review last fall, he showed how the Talmudic layout consists of the original text in the center surrounded by annotated commentary. This arrangement is paradigmatic "of a work where the dialog around the meaning and relevance of a passage creates the value for that passage in and of itself," Whalen said at the time.
read more in Winnowing the Web With Crowdsourced Annotation

The evolution of money

We've come a long way from coins to bills to checks to plastic to online payments and digital wallets. The question now is:

Is society ready for bitcoin? My answer in 2000 words (as specified by the assignment) is at  http://www.coindesk.com/is-society-ready-for-bitcoin/

Google contributes to the big data battle against human trafficking

When we think of slavery, we think of something that has been eradicated from modern civilization. But the fact remains that nearly 21 million people around the world are effectively enslaved.

Despite being illegal, human trafficking flourishes as a $32 billion industry that is abetted by sophisticated use of technology. The hope is that technology can also be used against the traffickers in the form of big data solutions. Read more in Fighting Human Trafficking With Big Data

Collaboration as a winning strategy

We're used to thinking of competition as the key to lower prices. But in certain cases, cooperation leads to more efficient use of resources. That was the case for an Ohio hospital alliance that realized substantial savings just a few months after pooling resources. Read more in 

Collaboration & the Supply Chain

Where to begin?

Usually, the answer is: "Begin at the beginning."  But where is that?

A while back, I started a discussion on LinkedIn about useless advice for writing. What topped my list was, "an essay has a beginning, a middle, and an end."  Writers may be told the same for novels, and it is really just as useless there because you don't necessarily start with what happened first in the story. In fact, classical works are famous for beginning in medias res. So, there is very good precedent for the beginning of a piece of writing not to lay out the framework to set the chronology.

The key thing is to begin in a way that draws the reader into wanting to continue reading the story, the essay, or the poem. And, yes, you should think of making it interesting even when your  reader is also your  teacher.

What doesn't work for openers? That question will get different answers. Today someone, no doubt thinking of Bulwer-Lytton  posted the warning not to open a novel with the weather. As some pointed out, though, there are novels that do it quite effectively. I would say that there are no set rules for opening novels, and that's a good thing. The perception that there are rules for opening essays, in my humble opinion, is what leads to very formulaic and boring openers, like the one I just read this morning. It started with "The Oxford dictionary defines... ." Now, that is the sort of thing I  expect students to rely on -- in high school. It's something they should get beyond in college. Certainly, it's not what I'd expect to find in a piece written by someone who gets paid for his work. It's true that you do sometimes want to use a formal definition to clarify how you use a particular term, but it's not exactly an attention-grabber.

Any thoughts on what you find does work well for openers?

Big data, analytics, and insight into health

Mobile phones coupled with apps make it possible for people to hold the key to their own health information in their hands at all times. There are major ramifications for this possibility.

  Healthcare Analysis: Doctor vs. Device explores the position that doctors are becoming obsolete, replaced by more timely feedback from monitoring devices.

IFighting Heart Disease With Big Data  looks at the Health eHeart plan to collect health data of a million people over ten years in an effort to learn more about heart disease, the leading cause of death in America.  

Opportunities in Africa

Which region promises the greatest expansion? IBM thinks the answer is Africa. It’s not alone among tech companies that are seeking new markets and trainable talent on that continent. While growth tapers off in many more developed regions, Africa offers great potential, particularly as its workforce gains access to education and technology for communication. Read more in 

Africa: The New China

Big data and social networks for students preparing for college

The common denominator between both these uses of technology is the nonprofit organization College Summit.  You can check it out at Charity Navigator

In Bridging the Gap to the Goal With Educational Data
I focus on the use of data:

Armed with that information, educators can make informed decisions about what modifications are needed to better prepare the next batch of students for their college careers.As Camille Jacobs, Assistant Principal, Pathways College Preparatory High School, Queens, NY, noted in the College Summit whitepaper, "With postsecondary data, we have the ability to work backwards, improving or revising our practices to provide targeted instruction and services, addressing the varying needs of each of our students."

In College Apps for College Apps I look at the social media apps designed to help students to and through college. College Summit was one of the key organizations behind  The College Knowledge Challenge, which awarded prize money to the best apps for student use. 

Getting libraries out of the horse-and-buggy days

In 1967, Dr. Vannevar Bush, who envisioned a computer capable of massive data retrieval in device he called a memex  published Science Is Not Enough, which included a chapter entitled "Memex Revisited," which considers the question of data compression and retrieval.  You can read the entire chapter here: http://www.bekkahwalker.net/comt111a/reading_pdf/memex-revisited.pdf

On p. 88, he brings a critical observation about priorities: 

The great digital machines of today have their exciting proliferation because they could vitally aid business, because they could increase profits. The libraries still operate by horse-and-buggy methods, for there is no profit in libraries. Governments spend billions on space since it has glamour and hence public appeal. There is no glamour about libraries, and the pubic do not understand that the welfare of their children depends far more upon effective libraries than it does on the collection of a bucket of talcum powder from the moon. So it will not be done soon. But eventually it will.

Now, 46 years, later, the public is understanding the importance of libraries, and the power of the internet to gather all the world's digitized information at put them at one's fingertips.On April 18 and 19, the Digital Public Library of America (DPLA) will celebrate its launch at the Boston Public Library. In keeping with the ideals underlying the project, there is no charge to attend, though the registration forms indicate the event has filled up.

The dream of the DPLA was to harness the power of the Internet to break through the silos that isolate vast quantities of data collection at various universities, museums, and libraries. It began to take shape in late 2010 when representatives of various institutions met at the Radcliffe Institute in Cambridge, Mass., and resolved to take the necessary steps to bring together that data through cooperative content sharing. In bridging the public-private divide, DPLA has had to overcome the challenge of managing metadata variations and staying on the right side of copyright law.
Read more in Metadata Key for Digital Public Library of America

Humans, big data, and cheesecake

"For all their brilliance, computers can be thick as a brick," observed Tom M. Mitchell, a computer scientist. Read more about this in There’s Still Room for Humans

Another post on big data looks at how a restaurant chain uses the technology in

The Cheesecake Factory's Big Data Entrée

A tablet specifically for schools

Everything for school squeezed into a 10" tablet. Will they buy it? Prices start at $299 with a $99/ year subscription. Read about it in Amplify Tablet Custom-Made for Schools

EHR in NYC

Though the Big Apple has had a bad time with storms and power outages, last month, it got to report some good news. At the “NYC Celebrates Improved Health Through Technology” event on February 7th, New York City’s Mayor Michael Bloomberg announced positive results for the adoption of electronic health records. Read more about it in 

Big Data for a Healthy Big Apple