Written in the meta-data

Is it possible to identify an individual’s romantic partner on the basis of his/her social networks alone? That’s the question Jon Kleinberg, a computer scientist at Cornell University and Eric Bakstrom, a senior engineer from Facebook, teamed up to answer. After analyzing millions of Facebook data points, they came up with an affirmative response in Romantic Partnerships and the Dispersion of Social Ties: A Network Analysis of Relationship Status on Facebook -- they assert the answer is yes with a 60% probability. 

Read more in Your Romantic Attachments as Predicted by Metadata

Students on camera -- not for security

We have technology that can use cCameras in Class: Insight vs. Privacy

ameras in the classroom for analysis of lessons. What do you think? Learn more about the concept of  EngageSense in

the use of @ and # before Twitter

Grawlixes, AKA obscenicons are the short strings of symbols that take the place of profanity. It seems positively quaint in today's world when just about everything is considered fit for print, though you may still see it on rare occasion. I was reminded of the device recently when I read The Pigman. (I checked it out of the library after seeing it among the books on display at the New York Public Library's The ABC of It: Why Children's Books Matter). 
The 1968 novel has two narrators, and the teen boy says that to abstain from using curse words, he will type  “@#$%” or“3@#$%.”  I'm not certain I've ever seen the use of grawlixes in books before, though I have seen the oblique reference, something along the lines of "He called her something I cannot repeat," that you can find in a book lie The Forsyte Sage  or the dashes following a letter like "d___ " that you can find in books by the Brontes.

I have the impression that language in print really loosened up in the 1990s, and this fits with what I found in a 2000 article about the shifting standard for newspapers: "He spent 10 years at the San Antonio Express-News, where he watched 'damn' go from being bleeped out to containing dashes to being fully spelled out. "
BTW If you want to hear grawlixes in a song, there is one here:

Related post http://writewaypro.blogspot.com/2013/08/blame-ship-logs-for-this-word.html

Hashtags and Haute Couture: Effective Branding on Instagram

Businesses have a long tradition of serving as patron of the arts. Often they are only acknowledged discreetly with logos on the sign for the exhibit they support. Some get more credit with the free admission times named for them like the “Target Free” days at many museums. For even brand greater exposure, though, it’s necessary to tap into internet sharing, and that is something that  Instagram makes possible

Read about Lexus' getting the most out of sponsoring The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk, with Instagram in 

Lexus Steers Branding Program via Instagram

Data privacy protection subject to law in Europe

Years before the NSA data spying scandal broke in the US, the European Commission turned its attention to the problem posed by data collection, though it took until October 21, 2013, for it to win the vote on the proposal. Read more in

Privacy Rights Progress in Europe

The best of both the online and bricks-and-mortar worlds

With the all-important holiday shopping season around the corner, retailers are doing whatever it takes to win customers in the United Kingdom. eBay is betting on a combination of online ordering and in-person pick-up with a six-month trial of “click and collect,” where the online auction house provides delivery to Argos stores for a number of its sellers.

The partnership gives customers the best of both the online and bricks-and-mortar worlds. Read more in 

eBay Bets on In-Person Pick-Up Partnership

the MoMA goes mobile

Handheld devices put a wealth of information at your fingertips, and now museums are using them to enhance visitors’ experiences and enable people to relive their experiences afterwards. One thing to remember: that flow of data is a two-way street. 

This past summer, when I visited the Museum of Modern Art in New York, instead of audio guides outfitted with buttons that I had come to expect upon entry, I was given a sleek iPod to use. Like the audio guides, it provided access to recorded information about particular works of art on display, but it also provided a lot more options

Read more about the MoMA's mobile innovation here

The writing test

I'm one of the scorers for the SAT essays. That factual accuracy is not required can get annoying, particularly when you get essays that say Einstein invented the lightbulb or that Shakespeare was a novelist. Then there are the literary analyses that give me the sensation of nails on a chalkboard because they do so miss the point.
 However, as the essays cannot be predicated on any prior knowledge of a subject, the rule is that the score cannot suffer for student ignorance. What the test is about is not making stuff up so much  Matthew J.X. Malady  asserts  in We Are Teaching High School Students to Write Terribly, but in being able to formulate a position with backup on the fly. 

Here's an extract:

 “In fact, trying to be true will hold you back.” So, for instance, in relaying personal experiences, students who take time attempting to recall an appropriately relatable circumstance from their lives are at a disadvantage, he says. “The best advice is, don’t try to spend time remembering an event,” Perelman adds, “Just make one up. And I’ve heard about students making up all sorts of events, including deaths of parents who really didn’t die.”

Now, you have to remember that students are only be scored for the effectiveness of their writing. The question of truth here is irrelevant. No one is supposed to win extra points out of sympathy for their situation here. The stuff of make believe is not just a component in creative writing but can work for expository writing when offering hypothetical examples for illustration. 

The real problem is not making stuff up and deviating from facts but canning essays. As the questions are fairly general, some SAT prep places advise students to jut plan an essay ahead of time and then just connect it to the question in the introductions. No matter what the prompt is, these students come in prepared to write about Martin Luther King, Jr. and Rosa Parks, or The Great Gatsby, or the American Revolution.  In truth, they can get away with it a lot of the time, but every once in a while, there is a prompt that really doesn't fit the canned essay. On those occasions, no matter how well stated and developed the essay is unto itself, its score will suffer for not being on target.

Another assertion I find not to be true in my extensive scoring experience is this:

 Most students choose to write what is referred to as “the standard five-paragraph essay”: introductory and concluding paragraphs bookending three paragraphs of support in between. Each essay is later independently graded by two readers in a manner that harkens to the famous I Love Lucy scene wherein Lucy and Ethel attempt to wrap chocolate candies traveling on an unrelenting conveyer belt.

Scorers are specifically warned not to award or deduct points for students who opt for the 5 paragraph essay. As a point of fact, most essays I see, particularly the ones that score a 5 or 6 tend to incorporate fewer than 5 paragraphs, though the essays typically do cover both pages. Also the idea of two scorers is one that colleges also use when scoring writing assessment tests, as I remember from my days as an instructor. It's meant as a check on standards -- in case one scorer will tend to be too harsh or too lenient. They two reader system  is nothing like the chaotic image that Malady attempts to evoke with her television reference.  Is it possible that the writer here has fallen in the the fault he attributes to the SAT essay exam? He has opted for expressing what he feels will resonate with readers rather than for digging up the actual facts.

Now, I'm not saying that the SAT essay is a perfect way to assess student writing. Certainly, some students can do a much better job if only they were given more than 25 minutes. However, it is not the be-all-and-end-all of writing standards. Certainly, from what I see in high schools teachers continue to assert their own writing standards (and many of them still push the 5 paragraph essay) rather than train their students to write for the SAT exam.

Google and MOOC.org

Google sees the partnership as a way to support educational innovation. "Our industry is in early stages of MOOCs, and lots of experimentation is still needed to find the best way to meet the educational needs of the world. An open ecosystem with multiple players encourages rapid experimentation and innovation, and we applaud the work going on in this space today," Dan Clancy, director of research at Google wrote.

Throw enough spaghetti at the wall and eventually some should stick. That’s the approach here. If we build a system to accommodate large numbers, eventually someone will stumble on what actually works. It’s the pursuit of innovation through trial-and-error on a large scale.

Read more in Google Infrastructure Adds to MOOC Momentum

Why you may feed the trolls

Just had a thought: does anyone offer trolls for hire? As having antagonistic comments on posts increases total comment numbers because the hate attracts defense comments from people who otherwise might not have commented. And, of course, keeping the debate going keeps things going. 

The URL,which was first put up very long form was changed on my article. Here's the new one: http://ww2.cfo.com/it-value/2013/09/is-digital-currency-catching-on/http://

I took this picture at the Bitcoin Conference

on/ … #bitcoin #Ripple #CFO

The face of analytics is yours

Do personalized offers make you smile? Or do you value privacy over customized shopping experiences? Read about the facial recognition technology at work to sell you more stuff in

Putting a Face on Retail Analytics

A wealth of educational materials available free

With September here, students and teachers are back in school.  Instead of just repeating the same lesson plans they used in previous years, teachers have a new way to convey the material to their students through a free service called Gooru. Drawing on the power of big data to enhance learning,  Gooru offers teacher and student a curated and sharable playlist of educational materials.

Read more in 

Back to School With Big Data

  

Bitcoin: the stereotype, reality, and possibilities

Bitcoin wants to emerge from its somewhat shady reputation as a currency for folks with something to hide and become a useful tool for legitimate business. Some say it can even do more -- like alleviate poverty and disease in Third World countries. Read more in 

Bitcoin: A Stereotype & a Possibility

Sometimes memes get to me

I try really hard not to be a Grammar Nazi online. Even when I cringe at obvious errors, I restrain myself from pointing them out, though I sometimes do contact the writer if s/he will have the ability to fix it.

Many errors appear in memes. The one that made me feel impelled to address a grammar problem is this one:

You can say "How a dog looks after doing something bad." Or you can say,  "What a dog looks like after doing something bad." However, you have to toss either the"how" or the "like." As they both serve the same function in this sentence,  the two together are redundant. It's rather like this sentence, "The reason I didn't get my homework done was because my computer crashed." That should be, "I didn't get my homework done because my computer crashed."

3D printing in the cloud: it's not just fun and games

One of the delights of writing for The Enterprise Cloud Site is learning about things that sound unlikely but really do exist, like the Society for Printable Geography. The printable does not refer to traditional maps but to 3D printing, which renders geographical data into iPhone cases, pendants, earrings, and puzzles.

All this is made possible by Sculpteo, a company that combines 3D printing with a cloud engine. Howevr, 3D printing is not just for hobbyists and collectors. It has many applications in robotics, architecture, scientific research, and education.  Read more in 3D Printing, Cloud Engine Revolutionize Manufacturing

Dictionary updates

The Oxford English Dictionary wants to show itself to be keeping up with trends and trendy words, some of which  you may wish you never heard of. Its blog has post Buzzworthy words added to Oxford Dictionaries Online – squee! has been paraphrased by a number of other online news sources already. But odds are good that this is the only one not to include a picture of Miley Cyrus demonstrating a move in the not Disney approved dance known as twerk (one of the additions).

Those who are interested in the digital currency movement may be happy to see that bitcoin makes it in (in the lower case form).  And in a nod to something that's been practically beaten to death in tech circles, BYOD is there. It's intersting to see how many of these are underlined by Blogger's spell check, about half I'd say, including the title's own "squee" and "selfie," another word we may wish we didn't have to have.
Here's the full list of Oxford's updates.

apols

A/W

babymoon

balayage

bitcoin

blondie

buzzworthy

BYOD

cake pop

chandelier earring

click and collect

dappy

derp

digital detox

double denim

emoji

fauxhawk

FIL

flatform

FOMO

food baby

geek chic

girl crush

grats

guac

hackerspace

Internet of things

jorts

LDR

me time

MOOC

omnishambles

pear cider

phablet

pixie cut

selfie

space tourism

squee

srsly

street food

TL;DR

twerk

unlike 

A kind of nutrition label for apps

Your mobile apps know a lot about you: what you buy, how you pay for it, what you browse, and where you are when you do it. To get some idea of just how much data is collected about you and who else gets to see it, click on Target’s privacy policy http://m.target.com/spot/terms/privacy-policy#InformationUsed. While that information on data collection is available, most customers probably never bother to check it.  The question is if a voluntary code of conduct for apps that summarize the information upfront will provide better consumer privacy protection.  The NTIA believes it can, but as it is something companies are not required to opt into, its critics regard it as a diversion from more effective legislation.

Rather like the nutrition facts label on food packages, the short notice on apps is intended to which reveal at a glance how much of what you don’t want in your diet is in it. Also like the packaged food industry, the voluntary code frees companies from a mandatory label that might rate its data collection policies according to a government standard.

Read more in Voluntary Privacy Policy Proposed for Mobile Apps

There's a parallel to the nutrition labels printed on packaged food. If there were a legal mandate, then all apps could have a point rating to reflect how privacy-friendly (or not) they are. But without that, it's up to companies to be self-regulating, as it were, and voluntarily decide to briefly show some of its data collection facts.

This week's Advertising Age includes http://adage.com/article/news/big-food-preps-50m-push-facts-front-labeling/243475/. The food manufacturer want to avoid having a legal mandate, so they are spending $50 million to promote what they call ad "Facts Up Front." The idea is that putting that nutrional summation on the front of the package will satisfy those who are critical of the way they have represented sugary cereals and such as sound nutritional choices without having to accept an offical label that is not within their own control like the grade system recommended by the Institute of Medicine. With such a label, the foods that contain more fat, sodium, or sugar than the benchmarks set for them would get no stars at all. 

Blame the ship logs for this word

In my review of Orwell's Down and Out_, I mention that he devotes a whole section to analyzing swear word, though  "bloody"is the only one that makes it into print in the 1933 book; all the others are just represented by dashes in that wonderfully quaint Victorian device. 

 I'm not sure at exactly what point all that's fit to print allowed for more explicit language to be allowed into books, though I'd venture it was after 1970. Stephen Birmingham seems to get a kick out of including one in acronym form, saying that  "For Unlawful Carnal Knowledge" was recorded in that fashion in ships' logbooks next to records of punishment.  See the footnote on p. 271 of The Grandees.
I did a brief Google search and haven't found anyone who says he is mistaken in the etymology of the word.

Your email organized

Imagine coming into your office and finding all your files rearranged for better organization. You get a note saying: “You’ll now find your important files here, your social media files here, and your promotions over there.”

That’s just about what Gmail did with inboxes a few weeks back. While I don’t really mind having my email organized according to the Gmail system, Google's ability to make the change really drove home the point to me that email metadata is open for use.
Read more in Learning About You From Your Email Metadata.

Pictured here is an example of the raw metadata sent to me by the Immersion team at MIT.

A straight pitch?

Today I received the following email (personal identifiers removed):

Ariella,

As you may know, in my capacity as Chief Marketing Guy for The __ __ Project, I help facilitate networking meetings for professionals who are members of ___ with other professionals who I am connected with on LinkedIn and in other networks.
There is a ___ member named ___, [She] is looking to meet and network with (NOT sell to) other professional business women who are serious about their businesses and careers. I was wondering if I can make an introduction and facilitate a networking meeting between the two of you.
Let me know.
Make it a wonderful day. 

I responded that I would just send an invitation to connect on LI, which I did (though I then discovered that the person was there twice, having failed to remove her old profile). I got this response to that:

Ok cool.

Would you be interested in us setting up a meeting  between the two of you?

I declined that honor because I really don't favor in-person meetings. 

He didn't like that and tried to still persuade me by saying, "Really? Why is that? They are extremely effective. I have meetings multiple times a week, and thus grow my network effectively and successfully."

Well, good for him. I happen to be connected to over 1300 people and organizations online, though I've only met a small handful of them. And some people I've taken the time to meet have proven to be a huge waste of my time.  
 I wrote back:
 "Just a matter of personal preference. I don’t mind talking on the phone, and I’ve found it works just as well." 

He finally dropped the matter. The fact that he was so keen on the meeting, though, makes me suspect that the woman he was contacting was not just trying to meet other professionals but to try to sell her services to them. That is what she does professionally, marketing.  And that would make the original claim that said "(NOT sell to) false." In fact, likely that's what he was being paid to do, procure prospective clients for her under the guise of setting up networking.

What makes this even more suspect is that the guy who claims he loves meetings hasn't even met the person he's promoting! I sent her a message about the pitch via LinkedIn and she said that someone else at the same organization is trying to set up a meeting between him and her. Hmm...

Crowdsourcing creativity in the cloud

Betterific is the attempt to harness the power of the web to improve on the concept of a suggestion box and on just about everything else. It is intended to give people a chance to not only voice their ideas for improving what is already out there, but to be heard as well. Read more in 

Crowdsourcing the Corporate Suggestion Box

Big data for dogs of all sizes

Devoted as people are to their dogs, they can’t watch them every minute of the day. But now there are devices that do for dogs what Fitbit does for people. Some have launched, and some are still working on funding through Kickstarter.  Read more in 

The Quantified Canine

Don't leave earth without it

Whether it will be in just a matter of years or of decades, the possibility of regular people taking trips into space the same way they travel to the far reaches of the globe could become a reality within our lifetime. The question is: when you set off for such a trip, what do you pack along for money?
While previous generations may have packed travelers’ cheques, such paper relics just don’t seem to fit in with the space age. The only feasible solution to the problem of payments in, to, and from space, is a digital one. PayPal believes it will handle that problem with its introduction of PayPal Galactic.  But that answer raises a number of other questions. Read more here

Related post: http://writewaypro.blogspot.com/2013/05/star-trek-and-final-frontier-of-currency.html

3D printing really takes off with the help of big data

The only thing holding GE back from fully integrating 3D printing was insufficient data to assure uniform results. "A part is made out of thousands of layers, and each layer is a potential failure mode," Prabhjot Singh, head of the GE lab working on such processes, told MIT Technology Review. "We still don't understand why a part comes out slightly differently on one machine than it does on another, or even on the same machine on a different day."Now GE has come up with a big data solution to that problem.

Read more in 

Big Data Helps 3D Printing Take Off

How green is my internet?

The late Ed Koch, who served as mayor of New York City for multiple terms in the 1980s, was famous for asking, “How am I doing?” Extending the question to the impact of its operations on the health of the planet, eBay has developed a way to get an automatically updated response. And the online auction powerhouse hopes to encourage other businesses to ask the same question, too.

In March, eBay released Digital Service Efficiency (DSE) -- http://dse.ebay.com/ -- a dashboard designed to reveal the company's datacenter energy efficiency in the style of a car’s MPG rating. The metric is based on “four key areas: performance, cost, environmental impact and revenue,” eBay said. Quarterly performance reports are measured against the yearly goals.

On May 24, eBay posted its first quarter results on its DSE blog.

Read more in 

Everybody Wins in eBay's Eco-Friendly Bid

Promotions on the spot

Serendipity at the supermarket occurs when you spot your favorite cereal and have the coupon in hand. More likely, though, you have to hunt for your coupon, only to discover that it expired last week. At that point, you can either pay up or settle for the cheaper generic -- unless, that is, you're able to get a coupon on demand.

This third option, available at some stores by a company called VisibleBrands, is one made possible by analytics.  Read more in 

'Clipping' Coupons as You Need 'Em 

Data and the Deep

Google Maps Street Views have been used to showcase countries and art museums around the world in the Google Art Project. The data gathered from camera captures around the globe contributes to the Google Earth project, which allows people to view "any location in the world," including the sky, the moon, and Mars. It also offers views of the ocean, on both Google Earth and its Wonders of the World Project, through its partnership with The Catlin Seaview Survey. Read more at 

Data & the Deep Blue Sea

How I ended up writing about alpacas is explained here

It's due to the connection made between them and Bitcoin.

So how did this less-than-obvious pairing begin? The Grass Hill Alpacas farm in Haydenville, Massachusetts is owned by Jim and Nancy Forster. It was their son, David Forster, who convinced them to accept bitcoins. Forster, who calls himself a “self-taught economist,” claims the distinction of being the first merchant to sell a product for bitcoins. 
Read more in 

Alpacas: the unofficial mascot of bitcoin?

Jane Austen's influence on English language

A recent Guardian article on Jane Austen as the "queen of modern slang:" fits quite well with a piece I wrote a few months back about the influence of her work on the literature that followed -- as confirmed by big data in The Big Wow-Wow & a Bit of Ivory

The Guardian article informs us that

Oxford professor Charlotte Brewer told the Hay Festival in Hay-on-Wye that while Austen had a great influence on the first Oxford English Dictionary published in 1928, she is quoted 1,640 times in the most recent edition.Entries include 321 phrases from her 1815 novel Emma, which includes ‘dinner-party’ and  ‘brace yourself’. She also came up with ‘if I’ve told you once, I’ve told you 100 times’.

As the piece is very short, though, it adds in a piece of what it considers good news: an upcoming  BBC adaption of Death Comes to Pemberly. I don't usually like the modern writers' takes on the most popular couple of Pride and Prejudice. Someone picked out that book for me once, and I couldn't even bring myself to finish it. That's saying quite a bit. However, I have no objection to the Jane Austen stamps issued by the UK recently. They are little works of art in themselves.

Star Trek and the final frontier of currency

Yes, I did get paid to write about Star Trek, at least in terms of envisioning money in the future in works of science fiction. I also mention Star Wars and The Handmaid's Tale.

 Part of the geek appeal for Bitcoin users is that it is a real-life example of a concept often featured in science fiction or sci-fi-oriented computer games: an advanced, universally accepted form of currency.

Universally accepted forms of payments become essential in a society in which space travel enables humans – and other sentient beings – to hop from planet to planet inhabited by civilizations of all kinds. Read more in Is Bitcoin science fiction come to life?

Living the libertarian dream on the sea?

The #libertarian  connection of seasteaders and #bitcoin
Bitcoin represents more than a digital currency. For many adopters, it is a means of breaking free of government and financial institutions’ control over money.

The Seasteading Institute’s philosophy dovetails with the views Thiel espoused in an April 2009 essay for the Cato Institute, “The Education of a Liberatarian.” In that piece, he declares that libertarians must get beyond restrictive government systems by finding a place of their own:

“The critical question then becomes one of means, of how to escape not via politics but beyond it. Because there are no truly free places left in our world, I suspect that the mode for escape must involve some sort of new and hitherto untried process that leads us to some undiscovered country; and for this reason I have focused my efforts on new technologies that may create a new space for freedom.”

 Read more in Why do 'Seasteaders' Love Bitcoin? 

Data on drugs, dollars, & docs

One of the issues that Dan Ariely addressed in his book, The Honest Truth About Dishonesty, and in his 2009 blog, centered on the question of payments to doctors:

The real issue here is that people don’t understand how profound the problem of conflicts of interest really is, and how easy it is to buy people. Doctors on Pfizer’s payroll may think they’re not being influenced by the drug maker -- 'I can still be objective!' they’ll say -- but in reality, it’s very hard for us not to be swayed by money. Even minor amounts of it. Or gifts. Studies have found that doctors who receive free lunches or samples from pharmaceutical reps end up prescribing more of the company’s drugs afterwards.

Propublica launched Dollars for Docs. to publicize how much doctors are paid. At this point, its data encompasses more than $2 billion in payments that 15 major drug companies made to doctors in the period from 2009 for 2012.
Read more in Data on Drugs, Dollars & Doctors

OK, you got people's attention, but is it the kind you really want?

#marketing #stereotyping Well, if the goal was to get people talking, Samsung did succeed in that. But in the internet age we are learning that not all publicity is good publicity. BTW the vacuuming trick for the hair appeared in a video that showed how a dad made his daughter's pony tail.   It can do that, but it won't braid.

If you're longing for the good old days when bashing women was the way to go when using stereotyped marketing, just take a quick trip down memory lane with this collection of commercials.

                                         

For more on attention at all costs, see http://tomfishburne.com/2013/05/controversy-marketing.html

Winnowing the web

While advanced technology is what enables this kind of collaboration and capacity, Whaley’s model is decidedly low-tech: The printed page of the Talmud. In presentations to the Science Online Bay Area (SOBA) Innovations in Academic Publishing and Peer Review last fall, he showed how the Talmudic layout consists of the original text in the center surrounded by annotated commentary. This arrangement is paradigmatic "of a work where the dialog around the meaning and relevance of a passage creates the value for that passage in and of itself," Whalen said at the time.
read more in Winnowing the Web With Crowdsourced Annotation